Delivers Benchmarks on Industry Performance of Ad Units; Enables Team Collaboration of Programmatic Ad Forecasting; Basis AI is the Smart Engine that Powers the Basis Platform

Basis Technologies introduces advanced AI-driven features to its media automation platform, empowering advertisers with robust data insights derived from extensive ad spend analytics. These enhancements redefine media planning by offering precise benchmarks, DSP forecasting, and automated optimizations, setting new standards in digital advertising strategy and execution.

AI-Powered Media Planning Tools:

• Creative Benchmarking: Utilizes proprietary KPI data from $5 billion in ad spend across 25,000 brands to benchmark performance of various creative units.
• DSP Forecasting: Provides insights into ad delivery across specific properties, facilitating collaborative planning and strategy refinement.

Industry Impact and User Testimonials:

• Client Success: Insights from Basis Market Trends and AI-driven tools enable agencies like Fathom and Hirons to optimize media strategies effectively.
• Efficiency and Effectiveness: Streamlined planning, activation, and analysis through integrated applications powered by Basis AI, enhancing team productivity and campaign outcomes.

Advanced Automation Capabilities:

• SmartBid and Bid Shading: AI-driven bidding models optimize programmatic buying, enhancing win rates and cost-effectiveness.
• Group Budget Optimization: Automatically allocates budgets to best-performing tactics, ensuring optimal campaign performance and ROI.

Basis Technologies' AI-powered enhancements represent a significant advancement in digital media automation, empowering advertisers to navigate the complex ad landscape with precision and efficiency. By leveraging extensive data and innovative AI technologies, Basis continues to lead the industry in delivering impactful media strategies that drive business growth and success.