Basis Technologies, a global leader in programmatic advertising and media automation solutions, announces a pioneering integration allowing agencies and marketers to measure Pinterest ad campaigns directly from its platform. This addition enhances the Basis media automation platform, offering real-time ad delivery data from Pinterest alongside existing third-party ad platform integrations.

1. Comprehensive Platform Integration:

   • Basis users now have access to real-time ad delivery data from Pinterest, enabling seamless campaign management, tracking, and analysis alongside existing integrations for major platforms like Google Ads, Microsoft, Meta, TikTok, Snapchat, and Reddit.
   • By unifying social advertising with programmatic, site direct, and search advertising, Basis simplifies omnichannel digital media management, addressing industry complexity and streamlining campaign operations.

2. Pinterest's Growing Influence:

   • Pinterest boasts nearly 500 million active monthly users globally, with a significant presence in the U.S., making it a valuable platform for marketers targeting a loyal, women-driven user base.
   • Users rely on Pinterest for inspiration and purchasing decisions, with a high percentage of weekly users making purchases based on Pinterest pins, underscoring its importance as a brand-safe environment for advertisers.

3. Streamlining Campaign Management:

   • Basis' campaign performance measurement solution consolidates ad delivery metrics from major ad servers, social and search vendors, and its integrated demand-side platform (DSP), simplifying cross-channel campaign planning, tracking, and reporting.
   • Marketers benefit from reduced complexity and time savings by accessing comprehensive campaign performance data within the Basis platform, enabling real-time optimization and informed decision-making.

4. Enhancing Marketer Proficiency:

   • Basis empowers marketers to diversify their capabilities and strengthen campaigns by efficiently managing Pinterest and other major ad platforms within a unified platform.
   • The integration broadens marketers' proficiency by eliminating the need to switch between platforms, providing a holistic view of cross-channel performance and enabling data-driven optimization strategies.

The integration of Pinterest ad campaign measurement into the Basis media automation platform represents a significant advancement in simplifying omnichannel digital media management for marketers. By consolidating ad delivery data from major platforms and streamlining campaign operations, Basis enables marketers to optimize performance, enhance campaign effectiveness, and achieve their advertising goals with greater efficiency and precision.