Digital agency Barbarian has appointed Adam Gloo as its new Chief Creative Officer (CCO). With a strong background in creative leadership, Gloo aims to revitalize the agency’s creative identity, blending storytelling, design, and technology to develop breakthrough work that resonates with audiences.

Adam Gloo’s Experience & Industry Impact

• Over a decade of creative leadership at top agencies, including VML, 360i/Dentsu Creative, and SPCSHP (formerly Big Spaceship).
• Led award-winning campaigns for global brands such as Starbucks, Oreo, HBO, Absolut, Vanguard, and Google.
• Expertise in combining creativity with technology to create high-impact, meaningful brand experiences.

Vision for Barbarian’s Creative Direction

• Restoring Barbarian’s Edge: Gloo aims to revive the agency’s innovative spirit and bold creative identity.
• Emphasis on Smart & Purposeful Creativity:
  • Prioritizing work that engages audiences without adding to market noise.
  • Championing a culture of curiosity and lateral thinking to push creative boundaries.
• Leveraging Technology for Innovation:
  • Ensuring technology serves as a catalyst for breakthrough creativity, rather than just a trend.
  • Setting industry standards rather than following them.

Leadership Perspectives on Gloo’s Appointment

• Adam Gloo, Chief Creative Officer, Barbarian:
  "Great creative work isn’t just about emotional connection—it must also provide real value. My goal is to build an environment where smart, unexpected ideas thrive."
• Jeff Blackman, Managing Director, Barbarian:
  "Adam brings the kind of leadership that doesn’t just push out work—it pushes brands forward. His vision will reinforce Barbarian’s role as an industry leader."

With Adam Gloo at the creative helm, Barbarian is set to reestablish itself as a leader in innovative, technology-driven storytelling. His vision and leadership will drive the agency toward meaningful, impactful work that resonates with both brands and audiences.