Equipping Marketers with Key Strategies for Boosting Attendance, Maximizing Focus, and Driving Engagement for Virtual Events

Banzai International, Inc., a leading marketing technology company that provides essential marketing and sales solutions, today released its 2024 Guide to Webinar Insights, aimed at providing key insights, trends, and strategies to enable marketers in navigating the unique challenges of virtual events.

In 2023, Banzai customers hosted over 800,000 webinars using Demio, the platform that helps businesses connect with audiences through webinars and virtual events, garnering valuable insights to guide marketers in optimizing attendance rates, maximizing the impact of email notifications and polls, and effectively addressing the common challenge of attendee drop-off rates. By leveraging the benchmarks provided across event types, focus rates, engagement tactics, company size, and company industry, marketers can confidently take action to improve their webinar programming.

“We're thrilled to offer marketers groundbreaking insights, in our most recent Webinar Insights Report, furthering Banzai's dedication to democratizing data and making data-centric strategy in webinar development accessible to all," said Ashley Levesque, VP of Marketing at Banzai. "Delving into these findings, our focus extends beyond enhancing webinar quality. We're committed to equipping marketers with innovative tools essential for navigating and excelling in the ever-evolving realm of digital marketing.”

2024 Webinar Insights Report Highlights

• Start-ups with less than $1 million in revenue have ½ the attendance rate of companies with $1 - $10 million in revenue
• Focus rates are lower (74.2%) during live webinars vs. on-demand webinars (86.3%)
• In on-demand webinars, focus rate increases significantly when attendees participate in a poll (88.3%) vs. when they do not (80.8%)