Bango adds Perlego educational subscriptions to Digital Vending Machine® | Martech Edge | Best News on Marketing and Technology
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Bango adds Perlego educational subscriptions to Digital Vending Machine®

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Bango adds Perlego educational subscriptions to Digital Vending Machine®

Bango adds Perlego educational subscriptions to Digital Vending Machine®


Published on : Oct 31, 2023

Bango, the global platform for data-driven commerce, today announces a partnership with Perlego to enhance the array of subscription services available via the Bango Digital Vending Machine®. This collaboration empowers telcos, banks, retailers and other channels to enrich their Super Bundling subscription hubs by incorporating Perlego's innovative online book subscription service.

As consumer appetite for content grows, there is increasing demand for greater control over the accessibility and management of subscription services. The Bango Digital Vending Machine® is a comprehensive solution for Super Bundling subscription services, bringing together multiple offers in a single, coherent consumer experience.

Perlego's one-of-a-kind online educational library offers students around the world unlimited access to an extensive collection of over 1 million educational ebooks from leading publishers. By teaming up with Bango, Perlego extends its reach to a broader audience through resellers on a global scale.

Resellers, including telcos, deploy the Bango Digital Vending Machine® to engage and captivate a larger customer base by seamlessly bundling third-party subscriptions with their own services at scale. The absence of Bango's technology in this market previously resulted in inefficiencies, relying on numerous separate one-to-one integrations, leaving consumers without an efficient means to manage their subscriptions in one centralized location.

"We're excited to welcome Perlego to our Digital Vending Machine®, expanding the diversity and range of subscription services immediately available for our reseller partners to offer their customers. The Digital Vending Machine® is stocked with a variety of subscription services that telcos, banks, and other large businesses offer their customers, allowing them to provide the best deals and discounts as part of a regular monthly bill," Anil Malhotra, CMO at Bango.

“Our mission at Perlego is to make education accessible and affordable for all. Working with Bango helps us broaden our reach to consumers across the world through a range of reputable brands allowing our users to easily opt into our service via their mobile phone plans. We’re looking forward to this next chapter in helping people get quick and easy access to high-quality books,” Gauthier Van Malderen, CEO at Perlego.