Axios HQ, a leader in internal communication solutions powered by Smart Brevity and AI, has acquired Mixing Board, a premier community of top communication, branding, and marketing leaders. This partnership aims to redefine communication excellence and empower organizations with tools and insights to succeed.

Shared Vision and Mission

• Axios HQ’s Expertise:

  • Known for software, training, and editorial services, Axios HQ supports thousands of top organizations in enhancing communication.

• Mixing Board’s Legacy:

  • A trusted community that connects leaders in communication, elevating their expertise and driving industry advancement.

• Unified Goal:

  • To advance the communication industry by equipping leaders with tools and strategies that prioritize impactful communication at all levels.

Strategic Insights from Leaders

• Roy Schwartz, CEO of Axios HQ:

  • “Effective communication is critical to an organization’s success. Together with Mixing Board, we’re providing unique data and tools to empower communication leaders.”

• Sean Garrett, Founder of Mixing Board:

  • “This partnership amplifies Mixing Board’s mission to support communicators as they navigate complex challenges and connect internal and external audiences.”

Key Highlights of the Acquisition

• Formation of an Advisory Board:

  • Notable members include industry leaders like Shannon Brayton (Bessemer Venture Partners), Geoff Morrell (Teneo), and Carolyn Penner (formerly of Dyson and Twitter).

• Details of the Deal:

  • Closed on November 27, 2024.
  • Mixing Board’s investors, including Bloomberg Beta, reinvested in Axios HQ.
  • Sean Garrett joins Axios HQ as Chief Communications Officer and President of Mixing Board.

• Growth Opportunities:

  • Axios HQ will expand Mixing Board’s community resources while offering strategic support to Axios HQ’s customers.

About Axios HQ and Mixing Board

• Axios HQ:

  • Founded in 2021, spun out in 2022 after Cox Enterprise’s acquisition of Axios Media.
  • Raised $20M Series A in 2023, achieving $10M ARR within three years.
  • Serves clients like American Airlines, WeightWatchers, and the U.S. Chamber.

• Mixing Board:

  • Launched in 2021, featuring 450+ senior members and a 1,000+ person waitlist.
  • Offers resources such as workshops, consultations, and live events.

The integration of Axios HQ’s Smart Brevity tools with Mixing Board’s robust community of communication leaders marks a transformative step for the communication industry. Together, they aim to empower organizations, foster innovation, and elevate the role of communication in driving business success.