Published on : Sep 11, 2023
Boostr, the only advertising management platform built specifically to help complex media organizations scale, today announced Audacy as a new client. Boostr will provide its industry-leading order management system (OMS) solution to Audacy, the leading multi-platform audio content and entertainment organization with the country's best collection of local music, news, and sports brands. Audacy will leverage Boostr's OMS to bolster digital audio advertising campaigns supporting its local markets.
Boostr's OMS provides real-time visibility into inventory and delivery, enabling Sales and Ad Ops teams to make faster, data-driven decisions about media plan development, optimization, and campaign delivery.
"We are happy to partner with Boostr as we continue to invest in innovative ad tech that drives exceptional campaign performance and strong business outcomes for our clients," said Terri Gunnell, Executive Vice President, Advertising Technology, Product and Platforms, Audacy.
"We are thrilled to be supporting one of the industry's most innovative media companies. Our platform was built to support fast-growing businesses like Audacy across channels. We are confident our OMS will free up Audacy's teams to be more strategic, to close their books faster each cycle, and to deliver the right campaign at the right margin, every time," said Patrick O'Leary, CEO and founder of Boostr.
Boostr's OMS has a number of industry-leading features designed to support the complexity of today's media businesses, including: