Attentive reports its strongest Cyber Week ever, driving nearly $2B in revenue as AI-powered personalization boosts performance across SMS, email, and push.

Attentive has capped Cyber Week with its strongest performance to date, delivering nearly $2 billion in revenue for more than 8,000 brands. The AI-driven marketing platform pushed out 5.7 billion SMS, email, and push messages, marking a 46% jump in volume year-over-year—all while maintaining zero downtime during the industry’s most pressure-packed week.

The surge reflects a year of strategic expansion across enterprise clients, deeper investment in email and push, and significant platform optimization. In an ecosystem where reliability is non-negotiable, Attentive’s uninterrupted performance helped brands cut through the noise with targeted, transactional messaging.

Amit Jhawar, Attentive’s CEO, credits real-time intent understanding as the differentiator. AI enabled marketers to deliver tailored content at scale, turning billions of signals into moments of conversion. In a Cyber Week defined by shifting consumer patterns and constant competition, precision mattered more than promotion volume.

The numbers back it up. Brands using Attentive’s agentic AI grew twice as fast as those not using the technology. Smart segmentation and channel optimization ensured messages landed where customers were most likely to act. The result: higher engagement, fewer missed opportunities, and stronger omnichannel consistency.

Attentive’s CMO, Keri McGhee, says the winners this season were the brands that prioritized relevance over broad reach. AI stitched together individual preferences—timing, product interest, channel selection—and turned them into conversion-ready workflows. With consumer attention fragmented across every device, this level of responsiveness proved essential.

Omnichannel orchestration was another story driver. Record performance spanned every channel. SMS revenue rose 42%, while email climbed 29%, supported by a 4.7% increase in click-through rates and a 17% reduction in opt-outs. Even as inbox competition intensified, Attentive’s tooling helped brands sustain engagement without sacrificing consumer trust.

CTO Antonio Silveira underscores the achievement as a proof point for platform scalability. Many companies promise personalization at scale, but few deliver it during Black Friday–Cyber Monday, when message spikes and unpredictable demand can break even seasoned systems. Attentive’s stability under peak load signals its readiness for the next evolution of AI-powered marketing.

With AI now firmly embedded in the shopping experience, Cyber Week 2025 showed a clear shift: brands that adopted intelligent orchestration accelerated, while others played catch-up. Attentive is betting that the next retail cycle will deepen this divide as marketers push harder for efficiency, automation, and real-time personalization.