Attentive, a leader in AI-powered mobile marketing, is partnering with Google to host its second exclusive event in Mountain View, CA. The event will focus on the power of Rich Communications Services (RCS) messaging, paired with AI, and its potential to revolutionize mobile shopping experiences through highly personalized customer engagement.

RCS is set to become the global standard for interoperable mobile communications, with both iOS and Android hardware makers adopting the technology in 2025. Telecom providers like Verizon, AT&T, and T-Mobile are leading the charge for RCS adoption, making it a critical area of focus for marketers looking to innovate their customer communications strategies.

Event Highlights and Speakers

Following a successful inaugural event in New York City in January, where 50 brands shared their excitement about RCS, this west coast gathering will feature fireside chats, product demonstrations, and roundtable discussions. Attendees will gain actionable insights into the transformative power of RCS messaging, powered by AI, to enhance customer engagement and drive marketing campaign success.

Keynote Speakers:

• Attentive:

  • CEO Amit Jhawar

  • Chief Business Officer Karine Terzibachi

  • Chief Product Officer Nakul Narayan

  • Group Product Manager Lauren Omelchenko

• Google:

  • Director of Product, RCS for Business Jan Jedrzejowicz

  • Director, Partnerships, Communications Products Alastair Slattery

The event is expected to draw over 70 C-Level executives, senior leaders, and decision-makers from top retail and e-commerce brands, including Skechers, Michaels, Reformation, Shoe Carnival, and Marley Lilly.

Program Agenda and Key Discussions

The event’s agenda will dive into several pivotal topics and offer insights on how brands can leverage RCS and AI to reshape customer communications and improve engagement:

• How RCS, powered by AI, is changing brand-to-consumer communications.

• Actionable insights for using RCS to personalize mobile marketing and unlock new business opportunities in 2025.

• Practical steps for getting started with RCS and integrating it into marketing strategies.

• Customer case studies showcasing success stories and real-world applications of RCS.

• Global adoption of RCS, with a focus on retail and e-commerce use cases.

• Thought-provoking discussions on the future impact of RCS and AI in marketing.

Why RCS is a Game Changer for Mobile Marketing

As RCS continues to gain momentum, it offers brands a powerful new way to communicate with customers. Unlike traditional SMS or email, RCS allows for rich, interactive messaging with media, buttons, and advanced features like AI-powered personalization. This creates a 1:1 communication experience, providing customers with tailored messaging that cuts through the noise of generic marketing campaigns.

The combined AI and RCS capabilities open up new opportunities for businesses to create engaging, personalized experiences that drive conversions, enhance customer loyalty, and improve marketing ROI.

Attentive’s partnership with Google for this exclusive event marks a significant milestone in the future of AI-powered mobile marketing and RCS messaging. Attendees will walk away with valuable knowledge on how to implement these innovative technologies to improve engagement and achieve greater success in their marketing campaigns.