AttentionX brings instant attention predictions to one of the largest creative databases in market. Mars is the first global advertiser to pilot integrated solution for creative effectiveness at scale.

Discover how AttentionX transforms advertising effectiveness by combining attention measurement and creative excellence, providing brands with actionable insights to optimize ad performance.

1. The Importance of Creative and Attention:

   • NCSolutions finds creative responsible for 49% of sales impact, with attention a key indicator of future sales.
   • CreativeX and Realeyes partner to provide comprehensive creative measurement and attention scoring.

2. Leading Solutions:

   • CreativeX: Analyzes global content against best practices and brand guidelines, boosting performance for brands like Mars, Unilever, and Google.
   • Realeyes: Trusted by top brands for attention measurement, leveraging webcam data from 17 million human test sessions.

3. Introducing AttentionX:

   • Instant attention predictions at digital scale, combining CreativeX and Realeyes technologies.
   • AI-generated recommendations to improve ad performance and maximize media investments.

4. Customer Testimonials:

   • Johanna Welch from Mars Horizon Communications Lab highlights the additive impact of AttentionX on creative excellence and attention scoring.
   • Mihkel Jäätma, CEO of Realeyes, praises the collaboration, emphasizing Mars' leadership in linking creative and attention to sales.

5. Industry Insights:

   • Anastasia Leng, CEO of CreativeX, discusses the evolution of creative data and the significance of attention scoring.
   • Increased use of creative assets prompts the need for scalable solutions like AttentionX.

AttentionX addresses the growing demand for effective ad performance amidst a surge in creative assets and digital platform fragmentation. By integrating attention scoring into the creative workflow, brands can optimize campaigns for maximum impact and ROI, elevating the role of creative excellence in advertising success.