Attain, a leader in permissioned commerce data, is giving marketers a serious upgrade with its relaunch of OutcomeHQ—a unified platform that turns $700 billion in verified consumer spend into real-time, actionable insight. No more guesswork. No more post-campaign regrets. With OutcomeHQ, brands can plan smarter, activate faster, and optimize campaigns while they’re still in flight.

Once known mostly for outcomes measurement, Attain has expanded its mission. OutcomeHQ now combines audience building, performance optimization, retail intelligence, and sales lift measurement into a single, intuitive interface. Think of it as an operating system for outcome-driven media.

"OutcomeHQ isn't just about data—it's about what marketers can do with it," said Brian Mandelbaum, CEO of Attain. “We’re moving from retrospective analytics to real-time decisioning. That changes everything.”

A Platform Built for Today’s Marketer

The revamped OutcomeHQ delivers three standout features:

• Premium Insights: Real-time, always-on purchase intelligence across Amazon, Walmart, Target, and thousands of other retailers—no longer gated behind custom reports or third-party vendors.

• One Click Audiences: Turn any insight into a targetable audience with a single click. With integrations across Meta, TikTok, The Trade Desk, and 20+ others, activation is immediate and platform-agnostic.

• AI-Powered Planning: Ask OutcomeHQ to build audience strategies using natural language prompts or PDFs. Whether it's “tech dads who buy Starbucks weekly” or custom behavioral cohorts, the system returns verified insights and recommended plans—fast.

Real Purchases, Not Proxy Signals

Most platforms still rely on digital intent signals or modeled data to inform strategy. Attain plays a different game. Its edge comes from actual, verified purchases made by 10 million+ permissioned consumers, representing over $700 billion in annual spend.

And it’s not just raw volume—it’s what the data reveals: recency, frequency, brand-switching behavior, psychographics, and more. That depth gives marketers what they’ve always wanted: the ability to understand who their customers are, what they’re buying, and why.

Michael Treon, Head of CTV & Video Strategy at PMG, praised the platform’s ability to turn complex datasets into clear, immediate value:

“The speed and accuracy of insights—especially around switching behavior and recency—are a big leap forward. OutcomeHQ gives us an end-to-end view that’s both actionable and precise.”

A New Operating Model for Media

OutcomeHQ’s power lies not just in its data, but in its integration across teams. Planning, analytics, activation, and measurement can now work in sync from one system—with shared visibility and aligned goals. No more fragmented workflows or delayed performance reads.

It also removes the dependency on external measurement vendors, which often add latency and cost. Brands now have direct, immediate access to data that ties media investment to actual sales—as they happen.

Bigger Picture: Reshaping the Data Economy

Attain’s broader strategy with OutcomeHQ goes beyond platform functionality. It’s about building a more equitable, permissioned data-sharing ecosystem, one that puts power back in the hands of marketers and consumers—rather than opaque intermediaries.

In a privacy-centric future where third-party cookies and modeled guesswork are fading fast, platforms like OutcomeHQ could define the new standard: real signals, real shoppers, real results.

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