Attain, the foremost permission-based purchase data platform in the U.S., reinforces its leadership team with the appointment of Ben Kartzman as President and Chief Operating Officer (COO). With a distinguished career spanning transformative roles in ad tech companies like Mediaocean and Flashtalking, Kartzman brings invaluable industry expertise to drive operational excellence and customer-focused growth at Attain.

Ben Kartzman's Background:
Ben Kartzman is a seasoned industry veteran, having served as COO at Mediaocean for nearly three years, where he played a pivotal role in driving operational efficiency and customer success. His tenure included the acquisition of Flashtalking, where he served as President, further solidifying his reputation as a strategic leader in the ad tech landscape.

Vision for Attain:
In his new role, Kartzman aims to leverage his extensive experience to propel Attain's growth trajectory and deliver measurable outcomes for clients, particularly amidst the industry's shift towards first-party data. By prioritizing customer acquisition and operational excellence, Kartzman seeks to position Attain as an indispensable partner for marketers navigating the evolving landscape of data privacy and digital advertising.

Immediate Goals:
Kartzman's immediate focus at Attain is on ensuring an exceptional experience for every new customer onboarded. By cementing Attain's position as a must-have solution for marketers, he aims to deliver consistent value and establish Attain as an essential component of clients' strategies.

Industry Experience and Leadership:
With over two decades of industry knowledge and leadership experience, Kartzman has played instrumental roles in expanding dynamic creative optimization capabilities and driving innovation in ad tech. His track record of success includes leadership positions at Flashtalking, Spongecell, and consulting roles at Accenture and Bridgeline.

Education:
Kartzman holds a dual BS in Human-Computer Interaction and Information and Decision Systems from Carnegie Mellon University, providing him with a strong foundation in both technology and business.

Ben Kartzman's appointment as President and COO of Attain signifies the company's commitment to excellence and customer-centric growth. With his proven track record and strategic vision, Kartzman is poised to lead Attain to new heights, driving innovation and delivering unparalleled value to clients in the dynamic landscape of digital advertising and data privacy.