Strategic Acquisition Enhances Attain's Data Capabilities and Expands Market Reach with Insights on Affluent Consumers

Attain, a leading permissioned commerce data platform, has announced the acquisition of Merryfield, a rewards app for better-for-you products. This strategic move aims to enhance Attain's scale, data depth, and affluent customer base, positioning the company for continued growth and innovation.

1. Merryfield's Background

• Launched and funded by celebrity investors Zooey Deschanel, David Mayer, and Joe Dickson.
• Rewards shoppers for buying better-for-you products, aligning with a growing consumer trend towards healthier and more sustainable choices.

2. Benefits for Attain

• Increased B2B revenue: Merryfield brings a complementary list of brands with eligible receipts, expanding Attain's reach and potential revenue streams.
• Data enrichment: Merryfield's strong foothold among upscale consumers, with a median income of $110k, enhances Attain's data footprint. This allows for richer insights and more targeted marketing capabilities.
• Aligned consumer portfolio strategy: Merryfield's focus on "better-for-you" products seamlessly aligns with Attain's strategy to double-down on product-level data and expand its data universe.

3. Attain's Perspective

• Acquisition strategy: This acquisition is the first step in an aggressive acquisition strategy aimed at expanding Attain's data assets, market reach, and the depth of insights it can offer to its clients.
• Value of Merryfield: Attain values Merryfield's impressive user base and brand relationships, which will enable Attain to massively scale its reach with a more affluent user base, aligning with its long-term strategy of durable engagement with high-value consumers.

4. Synergies and Opportunities

• Consumer portfolio strengthening: The acquisition strengthens Attain's consumer portfolio by allowing for seamless integration with Merryfield's established brand relationships within the consumer packaged goods sector. This creates shared opportunities for growth and value.
• Shared commitment to data-driven insights: Both Attain and Merryfield share a commitment to data-driven insights and empowering consumers to make better choices. This shared vision will drive collaboration and innovation.

The acquisition of Merryfield marks a significant step for Attain in its growth strategy, positioning the company as a leading provider of commerce data insights. Both companies are excited about the future and the potential for shared value as they leverage their combined strengths and expertise.