marketing identity management
PRWeb
Published on : May 30, 2024
AtData, known for its expertise in email address intelligence and data security, has appointed Brian Burke as Vice President of Product to steer its identity and marketing solution-focused product roadmap.
Brian Burke's Background: Brian Burke brings over 20 years of experience in identity data, product development, and software/database development. His previous roles include Vice President of Product at Verisk Marketing Solutions and leadership positions at Infutor and LSSiDATA.
Key Responsibilities: As Vice President of Product, Burke will enhance and accelerate AtData's product roadmap, focusing on identity-driven solutions and integrated marketing tools that leverage email address intelligence.
Quote from Brian Burke: "I'm excited to join AtData and contribute to its growth trajectory in developing identity-driven solutions. The email address is becoming increasingly important as a key identity element, especially with evolving data privacy regulations and changes in third-party cookie usage."
Strategic Vision: Tom Burke, CEO of AtData, emphasizes the strategic importance of enhancing identity data and integrating solutions to leverage email address intelligence. This approach aims to help marketers understand their customers better in a privacy-conscious environment.
AtData's Solutions: AtData's suite of services, including email validation, identity resolution, and profile enrichment, empowers marketers to connect with customers on emotional and logical levels, adding significant value to every communication.
Brian Burke's appointment as Vice President of Product reflects AtData's commitment to staying at the forefront of email address intelligence and data security, providing innovative solutions that align with evolving industry trends and customer needs.