AtData, a leading provider of email address intelligence solutions, has announced the launch of its Email Marketing Solutions on Snowflake Marketplace. The solutions, including AtData's Email Engagement and Alternative Email products, will now be available as Snowflake Native Apps, empowering marketers to more effectively target and engage consumers across multiple digital channels.

1. Email Engagement: Enhancing Consumer Targeting

   • AtData's Email Engagement product leverages a proprietary model score that measures consumer engagement with email addresses over the past six months.
   • This score helps marketing teams refine their strategies by identifying the most active consumers, optimizing campaign targeting and cadence.
   • The model empowers data scientists to build email-based propensity models to further optimize email marketing efforts and audience creation.

2. Alternative Email: Expanding Digital Reach

   • The Alternative Email solution provides marketers with additional email contacts for consumers, helping to reconnect with lapsed customers and maximize the reach of digital marketing campaigns.
   • This feature is particularly beneficial for boosting the effectiveness of outbound e-marketing efforts and expanding online audience reach.

3. AtData’s Publisher Network & Data-Driven Insights

   • AtData’s proprietary publisher network processes over 150 billion email activity signals per month across 300+ million unique email addresses.
   • This rich data set enables the creation of accurate, actionable insights to enhance email marketing strategies.

4. Integration with Snowflake Marketplace

   • AtData’s Email Marketing Solutions are now available as Native Apps on Snowflake Marketplace, powered by Snowflake’s Snowgrid technology.
   • Snowflake Marketplace simplifies data access and commercialization, allowing organizations to quickly and securely leverage AtData’s solutions within their data infrastructure.

The availability of AtData's Email Marketing Solutions on Snowflake Marketplace marks a significant milestone in helping organizations leverage powerful email address intelligence to boost their marketing effectiveness. With tools like Email Engagement and Alternative Email, marketers can strategically enhance their digital campaigns, reaching more consumers with tailored and optimized messaging.