AtData and Dodgeball Partner to Strengthen Fraud Prevention and User Verification | Martech Edge | Best News on Marketing and Technology
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AtData and Dodgeball Partner to Strengthen Fraud Prevention and User Verification

email marketing identity management

AtData and Dodgeball Partner to Strengthen Fraud Prevention and User Verification

AtData and Dodgeball Partner to Strengthen Fraud Prevention and User Verification

PRWeb

Published on : Jun 21, 2024

Incorporating AtData Email Address Intelligence into Dodgeball Journey Orchestration Platform Enhances Security and Mitigates Fraud

AtData, the leader in email address intelligence, announces a strategic partnership with Dodgeball, a unified identity platform.

This collaboration aims to enhance defenses against data breaches, identity theft, and fraud.

Integration and Benefits

  • AtData's email address intelligence will be integrated into Dodgeball's journey orchestration platform.
  • The platform consolidates Trust, Fraud, and Security tools, providing a unified view of user journey data.
  • Enables in-product responses such as multi-factor authentication (MFA), ID checks, and user blocks through an intuitive drag-and-drop interface.

Statements from Leadership

  • Tom Burke, CEO of AtData, expresses excitement about the partnership, highlighting the shared vision for a safer digital economy.
  • Emphasizes the benefit to Dodgeball clients, who will access AtData's email intelligence and robust data offerings to better mitigate fraud.
  • Adam Hiatt, CEO of Dodgeball, discusses the importance of additional risk signals in combating sophisticated fraud.
  • Highlights how the partnership will help customers flag suspicious users and gain a holistic view of customer risk.

Enhanced Security and Fraud Detection

  • Dodgeball's clients gain enhanced security and fraud detection capabilities through AtData's machine learning models, flexible API, and extensive global email network.
  • The integration effectively identifies and mitigates risks from fake or fraudulent email addresses.

Impact on Businesses

  • The integration enhances streamlined identity operations, enabling businesses to operate more securely.
  • Joint customers benefit from improved fraud prevention and a more secure digital experience for consumers.
  • The partnership between AtData and Dodgeball represents a significant step forward in combating digital fraud.
  • By leveraging combined expertise and technologies, businesses can better protect themselves and their customers from evolving digital threats.