AssetMark, Inc. has appointed Kristin Ganong as Senior Vice President and Chief Marketing Officer, bringing a wealth management marketing executive into a role focused on brand development, advisor engagement and alignment between marketing and business growth.

Ganong will lead AssetMark’s marketing organization and work with company leadership to increase awareness of its wealth management platform and strengthen relationships with independent financial advisors. The appointment comes as wealth management firms increasingly use technology, digital experiences and data to support advisors and differentiate their platforms.

Ganong joins AssetMark from Russell Investments, where she most recently served as Chief Marketing Officer and was responsible for brand and commercial alignment, including work supporting the asset manager’s U.S. retail and wealth business. She previously held senior marketing and client experience positions at Wellington Management and MFS Investment Management.

Market Landscape

Marketing leadership in wealth management is increasingly tied to broader commercial and client-experience priorities. Firms serving independent advisors compete not only through investment capabilities but also through technology, service, digital engagement and the tools available to help advisors operate and grow their businesses.

That environment is expanding the role of the CMO beyond traditional brand and communications responsibilities. Marketing organizations increasingly intersect with customer experience, data, digital capabilities and go-to-market execution.

AssetMark’s appointment reflects that broader model. Ganong’s background across investment and wealth management gives the company an executive with experience connecting marketing and client experience with commercial objectives. Her remit also includes communicating the capabilities of AssetMark’s expanding platform to advisors.

Strategic Outlook

The appointment signals an effort to further integrate marketing with AssetMark’s growth strategy. For wealth management platforms, effective advisor engagement can influence awareness, adoption and long-term relationships, particularly as independent advisors evaluate technology and investment infrastructure.

Ganong’s experience at Russell Investments, Wellington Management and MFS Investment Management also brings a combination of asset-management and client-experience perspectives to AssetMark’s marketing organization.

The strategic challenge will be translating that experience into measurable advisor engagement and business outcomes. As wealth management platforms expand their technology and service offerings, marketing leaders will increasingly be expected to connect brand positioning with product adoption, digital experiences and the evolving needs of financial professionals.

Top Insights

• AssetMark has appointed Kristin Ganong as SVP and CMO.
• Ganong will oversee marketing, brand development and advisor engagement.
• Her prior experience includes leadership roles at Russell Investments, Wellington Management and MFS Investment Management.
• The role connects marketing with AssetMark’s broader growth and go-to-market priorities.
• Advisor-focused wealth platforms are increasingly competing through technology, investment capabilities and client experience.

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