Artifact Lab Partners with DSCVR to Revolutionize Privacy in Ad-Tech | Martech Edge | Best News on Marketing and Technology
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Artifact Lab Partners with DSCVR to Revolutionize Privacy in Ad-Tech

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Artifact Lab Partners with DSCVR to Revolutionize Privacy in Ad-Tech

Artifact Lab Partners with DSCVR to Revolutionize Privacy in Ad-Tech

PR Newswire

Published on : Jul 16, 2024

Artifact Lab, a cutting-edge platform re-architecting privacy in ad-tech, announces its partnership with DSCVR, a prominent Web3 social network and community-building platform. This collaboration aims to integrate Artifact's innovative data staking protocol into DSCVR's ecosystem, offering users enhanced privacy and monetization opportunities.

  • Partnership Details:

    • DSCVR Overview: With over half a million monthly unique visitors, DSCVR combines Web2-style social app usability with crypto technology, enabling ownership, monetization, and distribution for users, creators, and projects.
    • Artifact's Vision: Artifact believes in the fundamental right to user privacy and a free internet powered by ads. Their unique data staking protocol allows users to monetize their data (opt-in) across the ad-tech ecosystem while preserving privacy.
  • RELIC Ad Rewards:

    • User Control: DSCVR users can opt-in to the RELIC Ad Rewards experience, allowing them to monetize their data and be compensated for watching ads directly in their feed.
    • Privacy Preservation: Users have full control over their data, aligning with Artifact's commitment to privacy.
  • Artifact's Community Site - RelicDAO:

    • Community Engagement: Users can join RelicDAO to learn more about data ownership and privacy, and start earning from their data as Artifact uses it across different ad-tech surfaces.
    • Collaborative Efforts: This collaboration with DSCVR enhances the user experience by integrating community-owned ad-tech.

Statements from Leadership

  • Ricardo Rodrigues, VP, Business Development & Partnerships at Artifact:

    • "The evolution of privacy in ad-tech is crucial. Artifact, and our community-driven RelicDAO, is placing the user at the center of the experience, converging Ad-tech and Web3. The team at DSCVR shares our fundamental beliefs, making this the perfect platform for integrating community-owned ad-tech."
  • Rick Porter, Co-founder & CEO of DSCVR:

    • "Artifact's approach of empowering users to monetize their digital footprint aligns with DSCVR's mission. Through DSCVR's API, we unlock novel use cases like this for the benefit of our user base."

Artifact Lab and DSCVR's partnership marks a significant step towards enhancing user privacy and monetization in the ad-tech ecosystem. By integrating Artifact's data staking protocol into DSCVR, users can enjoy a seamless, privacy-preserving experience while monetizing their data.