Archive, an AI-native creator marketing platform, has closed a strategic funding round led by Anti Fund and Florida Funders as the company targets growing demand for software that can manage creator programs at enterprise scale.

The round includes Battery Ventures, Stripe, Tiger Global, Lux Capital and Human Capital, alongside more than 50 technology and consumer-sector founders and executives. Archive did not disclose the amount raised. The company said the financing will support its expansion as more brands treat creator activity as a core marketing channel rather than an extension of social media.

The timing reflects a rapidly expanding creator advertising market. The Interactive Advertising Bureau (IAB) projects U.S. creator economy advertising spend will reach $37 billion in 2025, up 26% year over year and growing about four times faster than the broader media industry. IAB also projects spending to reach $44 billion in 2026.

Archive combines two functions within its platform: social listening and creator campaign management. Its technology analyzes short-form video across platforms including TikTok, Instagram and YouTube, allowing brands to monitor tagged and untagged content and identify activity involving their brands and competitors.

On the campaign side, Archive supports workflows ranging from creator discovery and program management to converting creator posts into paid partnership advertisements. The company is positioning this combination as infrastructure for brands that increasingly need to manage large numbers of creator relationships.

Archive said more than 1,000 brands currently use its platform, including L'Oreal, DoorDash and Pinterest. It also recently closed two seven-figure enterprise agreements with global consumer brands, according to the company. Two of the largest AI labs are also reportedly using Archive for creator marketing, although the companies were not identified in the announcement.

The involvement of Anti Fund is particularly relevant to Archive's strategy. The investment firm, founded by Jake Paul, Logan Paul and Geoffrey Woo, has backed AI companies including OpenAI and Cognition. Archive co-founder Geoffrey Woo said his experience scaling consumer brands highlighted the operational burden involved in reviewing large volumes of creator content and managing short-lived social posts.

The broader market is moving in the same direction. IAB found that 48% of creator advertising buyers consider creators a “must buy,” while three in four brands are using or planning to use AI for creator-marketing tasks. Measurement, standards and operational tooling remain among the industry's major areas for improvement.

For Archive, the opportunity is therefore not simply to automate creator discovery. The larger proposition is to make creator marketing operationally comparable with paid media, where brands can continuously monitor performance, manage relationships and scale campaigns through dedicated technology.

Market Landscape

Creator marketing is evolving from campaign-specific influencer activity into a more structured advertising channel. IAB's spending forecasts show the scale of that transition, while the growing use of AI suggests marketers are looking for technology to handle increasingly complex creator workflows.

The competitive challenge for platforms such as Archive will be proving that AI can improve creator selection, measurement and campaign execution without reducing the authenticity that makes creator content valuable in the first place.

Strategic Outlook

Archive's funding signals investor confidence in creator marketing as a technology category rather than simply a social media service. Its combination of listening, creator management and paid amplification also reflects a broader convergence between influencer marketing and advertising operations.

As creator budgets increase, platforms that can connect discovery, content intelligence, creator relationships and measurable advertising outcomes could become increasingly important to enterprise marketing teams.

Top Insights

• Archive has closed a strategic funding round led by Anti Fund and Florida Funders.
• The funding amount was not disclosed.
• More than 1,000 brands reportedly use Archive.
• Two large AI labs are using the platform for creator marketing, according to Archive.
• IAB projects U.S. creator ad spending will reach $44 billion in 2026.

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