New initiative scales privacy safe audience enrichment, targeted advertising, and closed-loop measurement

AppsFlyer, a leader in mobile attribution and marketing analytics, has advanced its Data Collaboration Platform (DCP) by integrating AWS Clean Rooms from Amazon Web Services (AWS). This integration aims to empower brands and commerce media networks with enhanced audience insights and precise targeting capabilities while prioritizing data privacy.

1. Introduction to AppsFlyer and AWS Clean Rooms

• Industry Leadership: AppsFlyer's expertise in mobile attribution and analytics.
• AWS Clean Rooms Integration: Enhancing data collaboration and privacy.

2. Benefits of AWS Clean Rooms Integration

• Audience Analysis and Targeting: Facilitating targeted audience segmentation without data movement.
• Omnichannel Performance Measurement: Optimizing marketing investments across media strategies.

3. Challenges Addressed

• Data Accessibility: Overcoming limitations in data accessibility and breadth of coverage.
• Privacy and Security: Ensuring secure environments for audience segmentation and personalized interactions.

4. Impact on Commerce Media Networks

• Business Growth: Enhancing audience insights and relevant targeting capabilities.
• Campaign Performance: Improving personalization and revenue growth for commerce media networks.

5. AWS Clean Rooms Technology

• Data Collaboration Service: Privacy-enhanced platform for collective dataset analysis.
• Business Outcomes: Driving collective insights and outcomes while maintaining data privacy.

6. AppsFlyer's Commitment

• Privacy-Centric Solutions: Enabling turnkey offerings for global customer growth.
• User Personalization: Enhancing customer interactions in a privacy-conscious environment.

The integration of AWS Clean Rooms with AppsFlyer's Data Collaboration Platform marks a significant step forward in enabling brands and commerce media networks to leverage data-driven insights securely. As AppsFlyer continues to innovate with privacy-centric solutions, businesses can expect improved audience targeting capabilities and enhanced campaign performance in the evolving digital landscape.