Applause, the global leader in digital quality engineering and crowdsourced testing, is set to spotlight its expanding AI capabilities at Tech For Retail 2025, happening November 24–25 at the Paris Expo, Porte de Versailles. Now in its fifth year, the event will bring together more than 13,000 retail and tech leaders focused on how generative AI, automation, and data continue to reshape modern commerce.

AI Quality Takes Center Stage

At booth B132, Applause will demo its AI Training and Testing Solution, a fully managed service suite designed to boost the reliability, safety, and accuracy of AI-driven retail experiences. The offering spans fine-tuning, red teaming, model evaluation, bias detection, data sourcing, and UX research — all essential as retailers scale AI across customer service channels, websites, apps, and IVR systems.

With generative AI now embedded in everything from product discovery to shopper support, the pressure to deliver safe, trustworthy outputs is rising. Applause says its platform helps retailers mitigate risks tied to hallucinations, bias, toxic responses, and inconsistent model behavior — issues that can erode customer trust and damage brand equity.

Backed by 1.5 Million Testers Worldwide

Applause supports some of the world’s earliest and largest AI adopters, leveraging a global community of 1.5 million independent testing experts and end-users to validate real-world performance at scale. This human-in-the-loop approach ensures LLMs are trained, evaluated, and refined using diverse, scenario-rich datasets that reflect how actual shoppers behave.

The company’s crowdtesting services are fully managed, giving retailers a combination of strategy, execution, and continuous feedback needed to maintain high-quality omnichannel experiences. Applause partners with leading global retailers to test and optimize websites, apps, payments flows, conversational AI, and accessibility touchpoints long before launch.

Award-Winning Momentum in Retail Tech

The company enters Tech For Retail 2025 with fresh industry recognition. Earlier this year, Applause earned the RetailTech Breakthrough Award for “e-Commerce Infrastructure Solution of the Year” and a Gold Stevie Award for Company of the Year (Computer Software – Large) at the 2025 International Business Awards.

These accolades highlight Applause’s growing influence in retail technology as businesses increasingly demand scalable, high-assurance testing for AI-enabled experiences.

Consumers Leaning Into AI-Assisted Shopping

Adding to its momentum, Applause recently released its 2025 Holiday Shopping & Payments Survey, which shows consumers are warming to AI-assisted shopping while continuing to encounter friction in checkout and payment experiences. Persistent gaps in payment reliability and user experience remain major conversion killers — reinforcing the need for rigorous testing across digital retail ecosystems.

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