Appier (TSE: 4180) is doubling down on its vision of “One Data. One Experience. One Agentic World.” The AI-native software company announced the rollout of eight specialized AI Agents designed to help marketers unify fragmented data, automate workflows, and deliver predictable returns.

Unlike single-task automation tools, Appier’s Agents combine predictive modeling, generative AI, and best-practice playbooks to orchestrate end-to-end marketing actions—from creative production to customer engagement—serving as a 24/7 autonomous marketing partner.

“The essence of Agentic AI is turning goals into executable, autonomous workflows,” said Chih-Han Yu, Co-founder and CEO of Appier. “This intelligent ecosystem acts like a collaborative marketing team that adapts in real time to complexity, delivering sustainable revenue and impact.”

The Eight AI Agents

Appier’s Agentic AI spans three product lines, each embedding proprietary brand data to deliver hyper-personalized marketing at scale:

• Advertising Cloud

  • Coding Agent: Auto-generates interactive ads and videos to drive installs and conversions.

  • Director Agent: Combines LLMs with GenAI to create brand-safe, compliant creatives.

  • ROI Agent: Uses Media-Mix Modeling to measure incrementality and maximize revenue.

• Personalization Cloud

  • Campaign Agent: Automates campaigns end to end, from planning through optimization.

  • Sales Agent: A conversational digital salesperson that recommends products and closes deals.

  • Service Agent: Provides always-on support grounded in a brand’s knowledge base.

• Data Cloud

  • Audience Agent: Leverages predictive segmentation to build profitable audience strategies.

  • Insight Agent: Transforms real-time data into visual insights to guide business growth.

Together, these Agents establish interconnected agentic workflows, enabling enterprises to plan smarter, act faster, and capture every customer touchpoint.

Why It Matters

Marketers are under pressure to deliver measurable ROI in increasingly complex ecosystems. Appier’s Agentic AI aims to cut through the noise by:

• Unifying fragmented data with real-time enrichment and deduplication.

• Automating creative and campaign workflows to speed execution.

• Driving omnichannel personalization that scales engagement and retention.

• Delivering explainable insights for confident decision-making.

By integrating predictive analytics, conversational AI, and data quality boosters, Appier is pitching itself as a comprehensive AI-native partner for enterprises across markets and industries.

The Road Ahead

Appier’s eight Agents are rolling out in phases across global markets, with support for English, Japanese, Korean, and Chinese. Flexible pricing models make the suite accessible to both large enterprises and mid-market players.

As part of the rollout, Appier is launching global marketing campaigns to showcase autonomous agentic workflows in action, from creative generation and campaign execution to customer service and audience analytics.

The Bottom Line

With its Agentic AI suite, Appier is positioning itself at the forefront of autonomous marketing operations. For businesses, the value proposition is clear: more efficient campaigns, deeper personalization, and a direct line between AI innovation and ROI.

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