Appier, a leading AI-powered SaaS provider in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced the acquisition of AdCreative.ai, a Paris-based leader in Generative AI-driven creative optimization, for $38.7 million. This marks Appier’s fifth major acquisition since 2018, reinforcing its global expansion and AI product innovation strategy.

Driving the Future of AI in Digital Advertising

Why This Acquisition Matters

Accelerates Generative AI Innovation – Expands AI-driven creative solutions for digital advertising.
Strengthens Global Market Reach – Leverages Appier’s dominance in APAC and AdCreative.ai’s European foothold.
Enhances ROI-Driven Marketing – Optimizes creative generation and performance tracking for eCommerce, gaming, and consumer brands.

"With Appier’s leadership in APAC and rapid US expansion, combined with AdCreative.ai’s European market position, this move completes our AI map and drives the growth of our ROI-driven AI marketing solutions worldwide," said Chih-Han Yu, CEO and Co-founder of Appier.

How Appier & AdCreative.ai Are Reshaping AI Advertising

First-Mover Advantage – Solidifies Appier’s position as a leader in AI-driven marketing automation.
Optimized Ad Lifecycle – From creative generation to performance analysis, businesses gain better cost efficiencies.
New Growth Opportunities – Unlocks AI-powered ad personalization across dynamic sectors like eCommerce, gaming, and CPG.

"Joining forces with Appier is a thrilling milestone for AdCreative.ai," said Alexandre Leciel, CEO of AdCreative.ai. "Their expertise in AI-powered advertising aligns perfectly with our mission to redefine creative efficiency and performance."

Strategic Acquisitions Powering Appier’s AI Growth

QGraph (2018, India) – AI-powered user engagement.
Emotion Intelligence (2019, Japan) – AI for sentiment analysis.
BotBonnie (2021, Taiwan) – Conversational AI for marketing.
Woopra (2022, USA) – AI-powered customer analytics.
AdCreative.ai (2025, France) – Generative AI for ad creative optimization.

Each acquisition has strengthened Appier’s full-funnel AI capabilities, ensuring higher efficiency and marketing automation for brands worldwide.