AppDirect, a leading B2B commerce platform, has acquired Builtfirst, a leader in self-service marketplace platform technology. This acquisition strengthens AppDirect's marketplace offerings, aligning with its mission to provide comprehensive solutions for companies' marketplace needs.

1. Expansion of Marketplace Solutions:

   • Builtfirst's self-service marketplace platform technology complements AppDirect's suite of solutions.
   • AppDirect's expertise in digital commerce combined with Builtfirst's low code/no code approach enables businesses to launch marketplaces quickly and easily.

2. Alignment with Product-Led Growth Strategy:

   • Builtfirst's user-friendly accessibility aligns with AppDirect's product-led growth strategy launched in 2021.
   • The acquisition enhances AppDirect's ability to offer customers additional benefits and functionality, supporting their digital commerce journey.

3. Meeting Market Demand:

   • With the increasing adoption of digital channels for B2B sales interactions, organizations are investing in marketplaces.
   • The AppDirect and Builtfirst partnership provides organizations with options to initiate their marketplace journey and scale as needed.

Quotes:

• Aaron Bailey, co-founder and CEO of Builtfirst: Emphasizes the shared vision of making technology universally accessible and the opportunity to become a global powerhouse in meeting B2B marketplace demand.
• Michael Julve, co-founder of Builtfirst: Highlights the acquisition's role in facilitating customers' entire journey from basic integrations to full-scale subscription commerce.
• Andy Ellerhorst, VP of Corporate Development and Chief of Staff at AppDirect: Stresses the immediate benefits for Builtfirst customers to transition to commerce and the alignment with AppDirect's mission of accessibility.

Future Outlook:

• The acquisition is expected to provide a seamless transition for Builtfirst customers, maintaining the high level of support and service.
• AppDirect anticipates leveraging Builtfirst's capabilities to further enhance its marketplace solutions and support the growing demand for technology-enabled ecosystem strategies.

AppDirect's acquisition of Builtfirst marks a significant step in expanding its marketplace solutions for B2B commerce. By combining expertise and resources, both companies aim to empower businesses with accessible and scalable marketplace capabilities, driving success in the evolving digital landscape.