With Purchase Conversions, experiential teams can finally measure the revenue impact of every event and brand experience.

AnyRoad, the leading platform for events and experiential marketing for consumer brands, has announced a groundbreaking feature called Purchase Conversions. This new solution provides brands with the ability to measure the direct revenue impact of consumer events and brand experiences, offering unprecedented insights into the return on investment (ROI) of experiential marketing.

1. Challenges in Measuring Experiential Marketing ROI

   • Brands are increasingly investing in experiential marketing as consumers seek unique and memorable brand engagements.
   • However, proving the impact of these investments on consumer buying behavior and revenue has been challenging.
   • Without clear metrics, experiential teams struggle to justify additional investment in events compared to traditional marketing channels.

2. Introduction of Purchase Conversions

   • AnyRoad's new Purchase Conversions feature revolutionizes how brands measure the ROI of experiential marketing.
   • It allows brands to directly attribute post-event sales to their experiential campaigns, providing clear, financial ROI data.

3. Key Benefits of Purchase Conversions

   • Post-Event Conversions: Brands can track conversions and directly tie sales to specific events, proving the financial impact of their experiential campaigns.
   • Holistic ROI View: The feature provides a comprehensive view of ROI, including metrics like consumer engagement, brand perception, loyalty, and revenue.
   • Increased Sales: The tool incentivizes consumers to purchase products directly from events, boosting sales and maintaining brand relevance post-event.

4. Strategic Impact for Experiential Teams

   • Purchase Conversions empowers experiential teams with the data they need to make a strong case for increased investment in their strategies.
   • The feature is part of AnyRoad's robust suite of analytics and reporting tools, designed to provide deep insights into the effectiveness of experiential marketing.

5. Customer Endorsement

   • Jonathan Yaffe, CEO and Co-Founder of AnyRoad, highlights that Purchase Conversions addresses the number one challenge faced by global brands: proving the ROI of experiential strategies.
   • The feature allows brands to demonstrate the success of their campaigns across various business metrics, driving smarter, data-driven decisions.

AnyRoad's Purchase Conversions feature is a game-changer for brands investing in experiential marketing. By providing a direct link between events and revenue, the tool equips experiential teams with the insights needed to prove ROI, justify further investment, and drive brand growth. Paired with AnyRoad’s full suite of analytics, Purchase Conversions helps brands make data-driven decisions that maximize the impact of their experiential strategies.