Ansira Partners, Inc., a global marketing technology and solutions company, has announced the acquisition of BrandMuscle and SproutLoud. This strategic move integrates best-in-class talent and technology platforms, strengthening Ansira's position in the channel partner marketing space.

Strategic Vision:

• Ansira's CEO, Paul Tibbitt, emphasizes the importance of a digital-first approach and the need for presence throughout the customer journey.
• The acquisitions aim to create a powerful force in ecosystem enablement by combining Ansira’s tech and talent with the capabilities of BrandMuscle and SproutLoud.

Enhanced Capabilities:

• The combined entity will drive innovative platform development and offer industry-leading services.
• The acquisitions expand Ansira's partner network and enhance expertise in partner marketing and local enablement.

Industry Impact:

• Ansira will continue to serve diverse client verticals including automotive, high technology, beverage, financial services, QSR, franchise and multi-location retail, telecommunications, travel and hospitality, insurance, home services, and manufacturing.
• The combined capabilities of Ansira, BrandMuscle, and SproutLoud are recognized in industry reports such as Canalys Ecosystem Landscape and Forrester research reports for Through-Channel Marketing Automation and Channel Incentive Management.

Leadership Insights:

• Truelink Managing Partner Luke Myers highlights the acquisition as a key step in repositioning Ansira as a tech-enabled outsourced solutions provider in the channel marketing space.
• BrandMuscle CEO Scott Weeren and SproutLoud Founder and CEO Jared Shusterman express their enthusiasm for the combined resources and the potential to deliver greater value to clients.

The acquisition of BrandMuscle and SproutLoud by Ansira marks a significant milestone in the channel partner marketing industry. By integrating the strengths of all three companies, Ansira is poised to drive innovation and deliver enhanced solutions for its clients, ensuring a strong competitive edge in the market.