Adaptiva, a global leader in autonomous endpoint management, today announced that Anne Baker has returned to the company, where she previously served as vice president of product management and marketing, to now head marketing initiatives worldwide. As chief marketing officer, Baker will lead growth programs and drive market awareness for how Adaptiva’s autonomous endpoint management products will significantly accelerate IT efficiency and reduce risk by speeding the continuous delivery of software, patches, and vulnerability remediations.

“We are thrilled to have Anne back at Adaptiva. She is a brilliant marketer who brings a deep understanding of the endpoint management and security landscape. Anne’s uniquely authentic voice is perfect for us to communicate the capabilities of our OneSite platform and products and showcase why they are essential to enterprises who want to automate and simplify their IT environments,” said Adaptiva CEO and founder Dr. Deepak Kumar.

Baker has more than 25 years of technology marketing experience at high-growth companies. Prior to Adaptiva, she was head of worldwide partner programs at multibillion-dollar analytics and AI company Teradata where she drove go-to-market activities with AWS, Google, and Microsoft as well as the hundreds of partners in the Teradata ecosystem. Baker also served as general manager of partner marketing at the AI-powered contract intelligence company Icertis where she led the global partner marketing team that spearheaded co-marketing campaigns with companies including Accenture, Adobe, Deloitte, Microsoft, and SAP.

“The time was right for me to return to Adaptiva as the company leads its hundreds of enterprise customers into the new era of autonomous endpoint management,” said Baker. “With security threats emerging daily and zero-day attacks increasingly taking advantage of unfixed vulnerabilities, IT and security leaders need endpoint management platforms that can continuously adapt to changing conditions. Adaptiva’s rapid product innovation and unparalleled commitment to customer service sets the company apart in the industry and is something I look forward to showcasing in 2024 and beyond.”

Baker holds a mechanical engineering degree from Cornell University and an MBA from Seattle University. She is also an investor in MXW Ventures, a movie production fund dedicated to driving influential impact and promoting diverse representation and inclusivity in Hollywood. Her work has earned her numerous campaign and partner of the year awards and recognition as one of the “100 Top Women in Seattle Technology” by the Puget Sound Business Journal.