As B2B buying journeys become longer, less linear, and increasingly shaped by search—both human and AI-driven—Angelfish Marketing is repositioning itself for that reality. The UK-based digital marketing agency has unveiled a new brand identity and redesigned website, signaling a clear evolution toward search-led growth for SaaS, technology, and B2B brands.

The refresh introduces a modern visual identity, updated color palette, and refined messaging, but the changes go deeper than aesthetics. The new positioning reflects how Angelfish now frames its work: helping B2B companies win visibility, demand, and revenue in an environment where search engines, AI assistants, and paid media increasingly influence decisions long before sales conversations begin.

Built Around How B2B Buyers Actually Search

Unlike traditional agency rebrands that focus on tone or personality, Angelfish’s website redesign is structured around how modern B2B buyers research, evaluate, and convert. Content and navigation are designed to map to real-world buying behavior—multiple touchpoints, extended evaluation cycles, and a growing reliance on search as the first and last mile of demand generation.

The agency’s updated messaging emphasizes its expanding expertise across:

• SEO and organic search

• Paid search and performance media

• Content strategy for demand and pipeline

• AI-driven search visibility, including optimization for emerging discovery models

That blend reflects a wider industry shift. As AI-generated answers, zero-click search results, and intent-driven paid media reshape visibility, B2B marketers are under pressure to prove not just traffic—but impact.

A Sharper Focus on Measurable Growth

Angelfish’s refresh reinforces its focus on performance and ROI, a theme increasingly central to B2B marketing budgets in 2026. The agency positions itself as a partner to in-house teams tasked with showing clear links between digital activity and pipeline outcomes—no small feat in complex, multi-stakeholder sales cycles.

“This refresh is about better representing the work we’re doing and the results we’re delivering,” said Dom Moriarty, Head of Growth at Angelfish Marketing. “Over the past few years, we’ve built deep experience supporting SaaS and technology brands with search-led strategies that drive visibility, pipeline, and revenue.”

That emphasis mirrors a broader trend across B2B marketing services: fewer generalists, more specialists who can tie search performance directly to commercial metrics.

From SEO Agency to Search-Led Partner

The new site positions Angelfish explicitly as a B2B digital marketing, search, and SEO agency, but the framing is less about channels and more about outcomes. The agency works alongside internal marketing teams to increase qualified demand, improve visibility at key buying moments, and clarify the impact of digital investment.

Angelfish’s client base spans SaaS, technology, recruitment, professional services, and financial services, sectors where trust, expertise, and discoverability are tightly linked.

Rather than acting as an execution-only vendor, the agency emphasizes its role as a strategic growth partner, combining data-led insight with hands-on delivery designed to scale.

Why This Matters Now

The timing of the rebrand is notable. As AI reshapes search behavior and B2B buyers self-educate more deeply before engaging sales, agencies are being forced to rethink how they approach visibility and demand generation.

Search-led growth—where SEO, paid media, content, and AI discovery are treated as a unified system—is emerging as a core strategy for B2B teams under pressure to do more with leaner budgets.

Angelfish’s repositioning reflects that shift, aligning its brand with how B2B marketing actually works today—not how it worked when SEO was just about rankings.

Marking the Relaunch

To coincide with the new brand and website launch, Angelfish is offering a free B2B marketing consultation, aimed at helping companies assess their current search performance and identify growth opportunities heading into 2026.

For B2B and SaaS brands navigating increasingly complex search and discovery landscapes, the relaunch underscores a simple message: visibility isn’t just about being found—it’s about being found at the right moment, for the right reasons.

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