Analytic Partners, a global leader in Commercial Analytics, has announced an exclusive strategic partnership with the Association of National Advertisers (ANA). This collaboration aims to equip marketing leaders with unparalleled insights and data-driven strategies, reinforcing Analytic Partners' commitment to driving sustainable growth for top brands worldwide.

Highlights of the Partnership

• Exclusive Industry Insights & Thought Leadership

  • ANA members gain access to Analytic Partners' proprietary ROI Genome® data.
  • Expert-led discussions at key industry events, including the ANA Measurement & Analytics Conference and the ANA Masters of Marketing.

• Tailored Training & Events for CMOs & Analytics Leaders

  • Specialized workshops, publications, and training sessions designed to enhance marketing measurement strategies.
  • Actionable recommendations for CMOs and analytics professionals to drive enterprise success.

• Strengthening Data-Driven Decision-Making

  • Empowers marketing leaders with strategic, data-backed growth initiatives.
  • Focuses on advanced commercial analytics to enhance marketing ROI.

Expert Perspectives on the Collaboration

• Jonathan Sanchez, VP of Marketing, Analytic Partners

  • Emphasizes their leadership in independent research and top rankings in Gartner® Magic Quadrant™ & The Forrester Wave™.
  • Highlights how the partnership will inspire marketing leaders with profound expertise and insights.

• Bill Duggan, Group EVP, ANA

  • Stresses the importance of marketing measurement in today’s fragmented media landscape.
  • Notes the role of data-driven decision-making in driving brand growth.

• Omar Dennis, Chief Strategy Officer, Analytic Partners

  • Reinforces the commitment to providing ANA members with innovative analytics solutions.
  • Advocates for the future of data and analytics-driven marketing strategies.

Analytic Partners continues to redefine Commercial Analytics by offering a transformative approach to marketing measurement. Through this strategic partnership with ANA, they aim to empower brands with actionable insights that drive enterprise-wide success in an evolving media landscape.