Amsive, a leading performance marketing agency that bridges data, creative, and media, has been crowned “Agency of the Year – SEO” at the 2025 Search Engine Land Awards, one of the most respected honors in the global search industry. The agency also clinched “Best Overall SEO Initiative – Enterprise” for its groundbreaking partnership with MSN, reinforcing its dominance in enterprise-scale SEO innovation.

Driving Global SEO Excellence

The Agency of the Year – SEO award recognized Amsive’s campaign, “How Amsive Rescued MSN’s Global Visibility Through Enterprise Technical SEO at Scale.” The initiative showcased the agency’s ability to deliver measurable growth and sustainable impact through complex, multinational search strategies.

Amsive’s win for “Best Overall SEO Initiative – Enterprise” celebrated another landmark project titled “825 Million Clicks, Zero Content Edits: How Amsive Engineered MSN’s Technical SEO Turnaround.” The campaign boosted MSN’s search visibility and engagement through pure technical SEO innovation—without a single editorial content change.

This marks the fourth time Amsive has received this award from Search Engine Land, having previously won in 2018, 2020, and 2022—a testament to its consistency, innovation, and long-term leadership in technical SEO at scale.

Data, Creativity, and Performance in Harmony

“These awards recognize not only the strength of our SEO + AEO practice but the impact of our integrated approach connecting audience intelligence, creative strategy, and performance execution,” said Michael Coppola, CEO of Amsive. “I’m incredibly proud of our team’s innovation and the measurable results they deliver for our clients every day.”

Amsive’s success reflects a broader shift in the search marketing industry—where technical precision, data-driven insights, and creative alignment are becoming inseparable components of high-performing SEO. The agency’s culture thrives at this intersection, transforming search into a scalable growth engine for enterprise clients.

“This recognition from Search Engine Land reflects years of deep collaboration and innovation within our SEO team,” added Lily Ray, Vice President of SEO Strategy & Research. “We’ve built a culture that thrives at the intersection of data science, technical excellence, and creative strategy. It’s incredibly rewarding to see that work celebrated on an industry stage.”

Proving the Power of Technical SEO

For Amsive, the MSN project is more than an award-winning campaign—it’s a proof point for what’s possible when enterprise SEO is done right. By combining precise diagnostics, strategic prioritization, and technical craftsmanship, the agency helped MSN achieve massive performance gains without altering its editorial footprint.

“Winning these awards validates the power of enterprise-scale technical SEO done right,” said Romain Damery, Sr. Director of Technical SEO. “Our MSN partnership showcases how precision and innovation can unlock exponential growth, even for some of the world’s largest and most complex web ecosystems.”

A Standard for Enterprise SEO Innovation

As SEO evolves into an AI-augmented, automation-driven discipline, Amsive continues to set benchmarks for excellence. Its focus on audience-first strategy, technical mastery, and cross-channel measurement positions the agency at the forefront of performance marketing innovation.

With this latest recognition, Amsive cements its place among the industry’s most influential SEO leaders—proving that data, technology, and creativity can work together to deliver meaningful, measurable business growth at global scale.

Get in touch with our MarTech Experts.