Amperity has launched its Customer Data Cloud, an AI-powered platform designed to help businesses turn raw customer data into actionable business assets. Built on a Lakehouse architecture, this innovative solution addresses the challenges brands face in organizing and activating customer data efficiently.

1. The Need for AI-Driven Customer Data Solutions:

• Data consumption is projected to grow by 165% by 2028 (Statista).
• Brands struggle to organize data rapidly to derive actionable insights.
• Amperity’s AI solutions bridge the gap by transforming data into strategic assets.

2. Core Capabilities of Amperity Customer Data Cloud:

• AI-Powered Identity Resolution:
  • Machine learning-powered resolution finds connections in online and offline data.
  • Accurately links diverse customer data to create persistent profiles.
• Industry-Specific Data Modeling:
  • Pre-configured models and lifecycle management tools accelerate customer 360 development.
• Self-Service Data Access:
  • Reverse ETL tools and GenAI capabilities enable non-technical users to explore data independently.
  • Reduces reliance on technical teams for ongoing data requests.
• Intelligent Change Management:
  • Built-in GenAI assists in error resolution and workflow testing.

3. New Features to Enhance Business Efficiency:

• Real-Time Tables:
  • Enables brands to act on real-time streaming data for perfectly timed customer experiences.
• Amperity Bridge for Snowflake:
  • Facilitates secure sharing of millions of customer records without complex integrations.
• Bring Your Own Storage:
  • Zero-copy data access for AWS users, ensuring data stays within a brand’s environment.

4. Transformative Impact Across Industries:

• Alaska Airlines:
  • Unified six million loyalty profiles, increasing loyalty conversions by 197%.
  • Enhanced accuracy by 2.3x compared to a leading consulting firm.
• BECU (Boeing Employee Credit Union):
  • Saved over 76 hours weekly on email reporting and marketing execution.
  • Enabled timely, personalized offers, improving member engagement.

The Amperity Customer Data Cloud is redefining how businesses handle customer data, offering unprecedented accuracy and efficiency. From real-time identity resolution to innovative features like zero-copy storage, Amperity empowers organizations to create personalized, timely customer experiences while reducing operational burdens.