Amperity has been recognized as a leader in the Customer Data Platform (CDP) category in Snowflake's Modern Marketing Data Stack 2025 report. The report, launched by Snowflake, focuses on how AI, privacy, and data gravity are transforming the marketing landscape, providing insights into how leading marketers thrive in this evolving ecosystem.

Snowflake’s Modern Marketing Data Stack Report

• Overview: Snowflake's third annual report identifies the key technologies, tools, and platforms that marketers and advertisers use to leverage the Snowflake AI Data Cloud.
• Customer Insights: The report analyzes patterns from 9,800 customers (as of April 2024) and identifies 10 key technology categories marketers need for building their AI-powered marketing stacks.
• Core Focus Areas: The 2025 edition highlights how AI, data gravity, and privacy now define the marketing ecosystem, marking a significant shift from the inaugural 2022 report.

Key Categories in the Report

1. Analytics & Data Capture
2. Enrichment & Hygiene
3. Identity & Onboarding
4. Customer Data Platforms (CDP)
5. Marketing & Customer Engagement
6. Programmatic Solutions
7. Measurement & Optimization
8. Integration & Modeling
9. Consent Management
10. Business Intelligence

Amperity's Recognition in the CDP Category

• Leader in Data Activation: Amperity was recognized for its excellence in customer data platforms and data activation solutions, empowering marketers to unify and activate high-quality customer data with AI-driven insights.
• Key Contributions: Amperity enables brands to create a 360-degree view of their customers, activating relevant data segments to optimize marketing strategies and audience engagement.

Industry Shifts Highlighted in the Report

• AI-Driven Marketing: The report emphasizes how AI is reshaping marketing efforts, giving rise to data-empowered marketers and new measurement techniques.
• Data Gravity & Privacy: A critical trend observed is the growing importance of managing data where it resides, optimizing access, privacy, and usage through AI-driven platforms like Snowflake.

Quotes from Snowflake & Amperity

• Snowflake’s Perspective: Denise Persson, Chief Marketing Officer at Snowflake, praised Amperity for transforming its approach to AI-driven data management, helping joint customers achieve greater efficiency and activation effectiveness in marketing.
• Amperity's Vision: Curt Lockton, SVP of Partnerships at Amperity, expressed pride in the recognition and reinforced the shared vision of enabling marketers with AI-ready customer data, driving stronger engagement, loyalty, and revenue growth.

Amperity’s recognition as a leader in Snowflake's Modern Marketing Data Stack 2025 report highlights its role in advancing AI-driven customer data management. The collaboration between Amperity and Snowflake empowers marketers to activate their data and optimize marketing strategies, driving business success through improved engagement and loyalty.