cloud technology
Published on : Jan 25, 2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and Connected TV (CTV) today announced that the 10th edition of its Quarterly Global FAST Report, comparing Q3 2022 to Q3 2023 and Q4 2022 to Q4 2023, has found consistent growth in ad impressions within the global FAST market, with increases of 15% in Q3 and 28% in Q4. Channel deliveries and Hours Of Viewing (HOV) showed significant growth over the same periods. Channel deliveries grew by 45% in Q3 and 25% in Q4, and HOV rose by 30% in Q3 and 26% in Q4. These steady numbers demonstrate how FAST continues to be a popular streaming model, enabling advertisers to target specific audiences and content providers to differentiate themselves within the broader video advertising ecosystem.
Moreover, an introduction to the report by Gavin Bridge at FASTMaster Consulting, provides stakeholders with key insights into how they can take further advantage of this underutilized ad market.
"FAST's global audience continues to grow, offering advertisers new opportunities to reach consumers," said Bridge. "2024 will be a pivotal year for the medium as it looks to see ad spending catch up to viewing trends, as well as greater awareness of who the FAST audience is and why they are an attractive target."
Amagi's 10th Quarterly Global FAST Report combines findings from analyst reports with real-time data from the Amagi ANALYTICS platform and Amagi's consumer survey, representing over 500 US households across diverse socioeconomic backgrounds. The report also examines viewer data across 50-plus FAST platforms and approximately 3,800 channel deliveries that use Amagi THUNDERSTORM, the company's proprietary server-side ad insertion (SSAI) platform.
Key Highlights From the Report:
"As this latest edition of the Global FAST report shows, stakeholders need to start aligning their strategies with the pace at which ad dollars are now moving in the FAST lane," said Srinivasan KA, Co-Founder and Chief Revenue Officer of Amagi. "The surge in ad dollars toward CTV is not just a trend; it's a seismic shift reshaping the digital advertising landscape. Advertisers, content providers, and FAST services must recognize the incredible opportunities within this dynamic environment."
Amagi provides a complete suite of solutions for channel creation, distribution, and monetization. Amagi's global clients include ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cineverse, Cox Media Group, Crackle Plus, Fremantle, Gannett, Gusto TV, NBCUniversal, PAC-12, Tastemade, and The Roku Channel among others.