Amagi Showcases Zero Slate Technology on VIZIO WatchFree+ Channels | Martech Edge | Best News on Marketing and Technology
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Amagi Showcases Zero Slate Technology on VIZIO WatchFree+ Channels

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Amagi Showcases Zero Slate Technology on VIZIO WatchFree+ Channels

Amagi Showcases Zero Slate Technology on VIZIO WatchFree+ Channels

PR Newswire

Published on : Jun 26, 2024

Amagi's new Zero Slate delivers personalized linear streaming, resulting in increased viewership on VIZIO FAST channels 

Amagi, a global leader in cloud-based SaaS technology for broadcast and Connected TV (CTV), has announced the first successful showcase of its innovative Zero Slate technology on VIZIO's WatchFree+ channels. This technology is a key component of Amagi's Stream Personalization initiative, designed to enhance the streaming experience.

Zero Slate Technology Overview

  • Enhances streaming experience with patent-pending technology.
  • Dynamically adjusts the length of ad breaks per viewer.
  • Eliminates the need for slates or filler in linear ad breaks.

Impact on Viewership

  • Demonstrated a 20% increase in viewership on VIZIO's channels.
  • Personalizes the digital streaming experience for viewers.
  • Paves the path for a more engaging and profitable future in entertainment.

Industry Insights

  • Data from Amagi ANALYTICS: Slates used to fill unsold ad pods may increase viewer churn by 15%.
  • Personalizing pod length boosts viewer engagement.
  • Enables higher-quality viewing experiences over time.

Partnership with VIZIO

  • VIZIO's commitment to enhancing user experiences and delivering personalized content.
  • Zero Slate technology to be expanded across more VIZIO channels.
  • Statements from Katherine Pond, VIZIO's Group Vice President of Platform Content and Partnerships.

Future of Stream Personalization

  • Zero Slate as the first step towards a broader suite of Stream Personalization capabilities.
  • Amagi's focus on transforming the linear viewing experience.
  • Statement from Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi.

Amagi's Zero Slate technology represents a significant innovation in digital streaming, demonstrating measurable success in increasing viewer engagement and setting the stage for future advancements in stream personalization. Through its collaboration with VIZIO, Amagi continues to lead the way in enhancing the quality and personalization of the streaming experience.