Bitmovin Complements the Partnership With Its New Player Web X, Guaranteeing Seamless, Crystal-Clear Video Playback

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced a strategic partnership with Phenix Real Time Solutions. This collaboration aims to deliver next-generation FAST (free ad-supported streaming TV) and live events with the lowest latency available in the streaming marketplace. Together, Amagi and Phenix are set to provide a complete turnkey solution for content owners, ensuring real-time streaming with subsecond latency and server-side ad insertion (SSAI).

• Innovative Streaming Solutions:

  • The partnership combines automation, scheduling, real-time streaming, and ad monetization.
  • Content owners can deliver a "see it here first" experience, eliminating social media spoilers and enhancing audience engagement.

• Bitmovin's Contribution:

  • Bitmovin adds effortless, smooth playback across any browser and device.
  • Its open-source plugin system facilitates easy integration while maintaining high-quality playback.
  • The latest update includes compatibility with Phenix's real-time SSAI, allowing flawless playback and real-time ad insertion.

• Direct Integration for Low Latency:

  • Amagi integrates with Phenix's globally distributed real-time streaming network, featuring over 34 points of presence for subsecond latency delivery.
  • Enhanced integration between Amagi's Ad Tech platform and Phenix's real-time SSAI enables dynamic, personalized ads while maintaining real-time playback and compatibility with Bitmovin.

Supporting Quotes

• Bill Wishon, Chief Product Officer at Phenix:
  “Amagi has established itself as the foremost authority on FAST channel delivery. We are thrilled to join forces with them in delivering these innovative solutions.”

• Richard Perkett, Chief Product Officer at Amagi:
  “Working with Phenix allows Amagi to offer clients the industry's first server-side ad insertion in real time. We can't wait to see how customers deploy these workflows for next-generation OTT streaming.”

Amagi's Clientele and Offerings

Amagi provides a comprehensive suite of channel creation, distribution, and monetization solutions. Their clients include major industry players such as A+E Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.

The partnership between Amagi and Phenix Real Time Solutions marks a significant advancement in the streaming industry, enabling low-latency, high-quality viewing experiences with innovative ad solutions. This collaboration is set to redefine how content owners engage with their audiences in the evolving landscape of digital streaming.