Amagi, a global leader in cloud-based SaaS technology for Connected TV (CTV), has announced a strategic partnership with Anoki, Inc., an innovator in AI-powered contextual CTV advertising. This collaboration aims to advance the growth of contextual advertising for free ad-supported streaming TV (FAST), marking a significant leap forward in the CTV industry through AI-driven innovations.

• Overview of the Partnership:

  • Amagi joins forces with Anoki to integrate advanced AI-powered contextual advertising into CTV.
  • The partnership focuses on enhancing ad relevance, viewer engagement, and privacy compliance in the FAST ecosystem.

• Anoki's ContextIQ Platform:

  • ContextIQ generates scene-level metadata using multi-model generative AI, surpassing traditional genre and text analysis.
  • Ensures hyper-relevant ad placements by targeting the right audience at the optimal time.
  • Analyzes scenes for brand safety and adheres to privacy regulations by focusing on content rather than viewer data.

• Amagi’s Strategic Vision:

  • KA Srinivasan, Co-founder and CRO of Amagi, highlights the alignment of this partnership with Amagi’s mission to optimize ad delivery and monetization for FAST channels.
  • ContextIQ complements Amagi's Zero Slate innovation, enhancing efficiency and the overall user experience.

• Impact on CTV Advertising:

  • The partnership promises to upend traditional advertising models by ensuring maximum viewer engagement through contextually aligned ads.
  • Both companies will collaborate on creating new ad formats and improving content monetization within the CTV space.

• Statements from Leadership:

  • KA Srinivasan, Co-founder and CRO of Amagi:
    • Emphasizes the importance of integrating cutting-edge AI to boost engagement and maximize monetization in the FAST ecosystem.
  • Raghu Kodige, Founder and CEO of Anoki:
    • Stresses the significance of ensuring brand safety and privacy compliance while delivering highly relevant ads through advanced contextual targeting.

• Amagi’s Global Reach:

  • Amagi serves a wide range of global clients, including NBCUniversal, A+E Networks UK, Cox Media Group, and The Roku Channel, offering comprehensive channel creation, distribution, and monetization solutions.

The partnership between Amagi and Anoki signifies a transformative moment in the CTV advertising landscape. By leveraging AI-driven contextual advertising, the collaboration is set to enhance the viewing experience, improve ad relevance, and drive new monetization opportunities in the rapidly growing CTV space.