Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), is expanding its operations into the Mexican market. This move highlights Amagi's commitment to global growth and acknowledges the significant potential within the Latin American media and entertainment industry.

1. Market Expansion:

   • Amagi's entry into Mexico underscores its dedication to worldwide expansion.
   • The company aims to leverage the growing opportunities in Mexico's rapidly evolving media and entertainment sector.

2. Appointment of Miriam Rios:

   • Miriam Rios is appointed as the Director of Account Management for Mexico.
   • Rios brings extensive experience in Sales Advertising and Commercial Intelligence across linear and nonlinear video sectors.
   • Her role will focus on establishing a presence, building partnerships, and driving business growth for Amagi in Mexico.

3. Opportunities and Strategy:

   • Mexico’s dynamic media landscape presents vast opportunities for Amagi.
   • Amagi plans to offer broadcasters and content owners a competitive edge with its cloud-based platform and deep industry expertise.
   • The company's flagship products include Amagi CLOUDPORT, Amagi DYNAMIC, and Amagi THUNDERSTORM, which have already made significant impacts in Brazil.

4. Statements from Leadership:

   • Ronaldo Dias, Sales Director, Hispanic Americas at Amagi, expressed enthusiasm about the Mexican market and confidence in Rios’s leadership.
   • Miriam Rios is excited about the expansion and looks forward to driving transformation in Mexico’s media landscape.

Amagi’s strategic entry into the Mexican market and the appointment of Miriam Rios as Director of Account Management reflect the company’s ambition to capitalize on growth opportunities in Latin America. With its innovative solutions and Rios’s expertise, Amagi is poised to enhance content delivery and viewer experience across the region.