Amagi and Intertrust Collaborate to Enhance Content Protection for Free Ad-supported Streaming Television (FAST) | Martech Edge | Best News on Marketing and Technology
Amagi and Intertrust Collaborate to Enhance Content Protection for Free Ad-supported Streaming Television (FAST)

technology

Amagi and Intertrust Collaborate to Enhance Content Protection for Free Ad-supported Streaming Television (FAST)

Amagi and Intertrust Collaborate to Enhance Content Protection for Free Ad-supported Streaming Television (FAST)

PR Newswire

Published on : Apr 19, 2024

The joint solution offers a secure, seamless FAST platform that enables protected content delivery and new business models.

1. Introduction of Joint Solution:

   - Amagi and Intertrust have partnered to integrate Amagi's CLOUDPORT platform with Intertrust's ExpressPlay DRM service.

   - This collaboration aims to address the need for content protection on FAST platforms while facilitating targeted ad insertion for effective monetization.

2. Overview of Amagi's CLOUDPORT Platform:

   - Amagi's CLOUDPORT platform offers a suite of cloud-based tools for broadcasters and content providers to deliver FAST services to global markets.

   - It enables seamless media ingest, content management, scheduling, playout, caption support, advanced graphics insertion, and precise ad placement and monitoring.

3. Integration of Intertrust ExpressPlay DRM:

   - The integration of Intertrust ExpressPlay DRM into Amagi's CLOUDPORT platform enables secure delivery of premium, linear, and VOD content.

   - Content owners' requirements for content protection are met, while accommodating the dynamic needs of service providers and advertisers for targeted ad insertion.

4. Benefits for Amagi's Customers:

   - Amagi's customers can ensure premium content protection while maintaining agility for dynamic ad insertion, essential for revenue generation.

   - Intertrust ExpressPlay DRM allows for real-time integration of advertisements within encrypted content streams without compromising security.

5. Partnership Significance:

   - The collaboration between Amagi and Intertrust demonstrates a commitment to providing DRM solutions tailored for the streaming age and targeted advertising.

   - It supports Amagi's innovative content delivery approach on FAST OTT platforms, ensuring media rights and ad-based models thrive in a competitive streaming landscape.

6. Achievements of Intertrust ExpressPlay DRM:

   - Intertrust ExpressPlay DRM has distributed over 50 billion DRM licenses in three years and can manage 20,000 licenses per second during peak viewing events.

   - These achievements extend to safeguarding FAST channels, further reinforcing content protection in the streaming industry.

The collaboration between Amagi and Intertrust brings together leading technologies to enhance content protection and monetization opportunities for Free Ad-supported Streaming Television (FAST) platforms. By integrating Intertrust ExpressPlay DRM with Amagi's CLOUDPORT platform, broadcasters and content providers can securely deliver premium content while maximizing revenue through targeted ad insertion.