When Snowflake calls you a leader, it’s not faint praise. In its freshly released Modern Marketing Data Stack 2026 report, the AI Data Cloud heavyweight has crowned Alteryx a category leader in Analytics & Measurement for Business Intelligence.

The recognition places Alteryx in rarefied company—Snowflake’s report analyzed martech and adtech usage patterns from over 11,100 customers to identify which platforms are truly reshaping marketing workflows in an AI-driven world.

Why Alteryx Stood Out

AI and analytics are the backbone of modern marketing, but what separates contenders from leaders is how well they fuse accessibility with scale. That’s where Alteryx shines. Its no-code/low-code platform has long been popular with business analysts who want to slice and dice data without writing SQL scripts, and now its expanded partnership with Snowflake takes that capability a step further.

Enter Alteryx Live Query, now in public preview. The integration allows users to view, prep, and analyze Snowflake assets directly from the Alteryx One Platform—without pulling data out of the cloud. The result: no wasted time shuffling datasets, lower egress costs, and tighter governance controls. In practice, it means data scientists and marketers alike can query massive datasets, in real time, with speed and security intact.

As Alteryx CPO Ben Canning put it, the honor “underscores the power of our partnership with Snowflake and how we help teams adapt quickly, deliver more personalized experiences, and fuel transformation.”

From Marketing Theory to Practice

Alteryx isn’t just talking the talk; customers are walking the walk. Belgian telecom provider Telenet swapped out legacy CRM tools for the Alteryx + Snowflake combo and reported campaign build times slashed by 90%. Analysts saved six hours per week, freeing up bandwidth for hyper-personalized campaigns that improved NPS reach and delivered measurable impact.

That’s not just efficiency—it’s a competitive edge in a market where speed and personalization are non-negotiable.

Alteryx’s Own Test Case

Interestingly, Alteryx also eats its own dog food. Its marketing team pairs Snowflake data with Alteryx workflows and even integrates ChatGPT to craft data-driven campaigns at scale. CMO Michelle Huff noted the stack enables them to “quickly generate opportunities that drive pipelines and produce personalized content at scale.”

In other words, Alteryx is its own best case study.

The Bigger Picture

The Snowflake recognition validates what the industry has been seeing: data gravity is real, and the most valuable tools are the ones that let teams work with data in place, at speed, without forcing IT bottlenecks. Alteryx provides the user-friendly layer; Snowflake delivers the horsepower underneath.

For enterprises still drowning in siloed workflows, this partnership offers a template for modernization. And as AI-powered personalization, compliance, and performance measurement continue to collide, expect more marketers to take note of the Alteryx-Snowflake stack.

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