Allison Worldwide, a Stagwell (STGW) agency, has tapped Hank Kosinski as its new Chief Creative Officer and Chief Marketing Officer, effective October 1. Kosinski brings more than 20 years of experience shaping iconic campaigns for global brands including Microsoft, Nike, Coca-Cola, Lego, Heineken, Mercedes-Benz, and Pfizer.

A Proven Global Creative Leader

Before joining Allison, Kosinski was executive creative director at WPP’s VML and a partner at Gardner Nelson + Partners in New York. He’s also held leadership roles at Goodby, Silverstein + Partners, Lowe, Merkley, and McCann, building a portfolio of campaigns that balance creative innovation with measurable business results.

“Allison is committed to delivering world-class results for every client, and Hank’s addition strengthens our ability to turn creative vision into global impact,” said Ray Day, Allison executive chair and Stagwell vice chair.

Driving Creativity and Thought Leadership

At Allison, Kosinski will oversee all creative operations, client-work ideation, and agency marketing initiatives, reporting directly to CEO Jonathan Heit. His mandate includes reinforcing Allison’s reputation for fusing creativity with innovation, and accelerating the agency’s next phase of growth on a global scale.

“I’m thrilled to join Allison Worldwide at such a pivotal moment,” said Kosinski. “The agency’s dedication to combining creativity with innovation is inspiring. I look forward to collaborating with this talented team to turbocharge our next chapter of growth.”

Why It Matters

Kosinski’s appointment signals Allison Worldwide’s commitment to elevating creative leadership while enhancing its global agency footprint. For clients, it underscores a focus on transforming bold creative ideas into tangible business outcomes—a critical differentiator in a crowded marketing services landscape increasingly dominated by digital-first campaigns and data-driven storytelling.

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