Allied Global Marketing has announced the appointment of Daniel Heale as Vice President, Client Solutions, marking a strategic move to strengthen its global brand experience and client growth strategy. Dividing his time between Los Angeles and London, Heale will help clients bridge markets and scale integrated campaigns that deliver measurable business impact.

A Cross-Continental Role for a Global Marketing Era

In his new position, Heale will collaborate closely with Clint Kendall, CEO; Adam Cunningham, Chief Strategy Officer; and Kelly Estrella, Chief of Marketing Operations. His mandate: identify and drive new business opportunities while expanding Allied’s suite of marketing, creative, and experiential solutions to a broader global audience.

“Daniel’s cross-market track record and ability to turn strategy into revenue make him the right leader for our next phase,” said Kendall. “With LA and London coverage, he’ll help clients connect audiences and partners across borders—and prove it with measurable results.”

Uniting Strategy, Creativity, and Scale

Heale brings more than two decades of leadership experience in strategy, business development, and digital marketing. His work has consistently focused on aligning creative storytelling with commercial outcomes—an increasingly vital capability as marketing organizations demand ROI-driven campaigns across markets.

Before joining Allied, Heale served as Global CEO and Chief Strategy Officer at Way To Blue, where he led brand transformation and global expansion initiatives. He also held senior positions at Vue Entertainment, Travelodge Hotels UK, Camelot Group, and Trinity Mirror Group.

Throughout his career, he has partnered with major entertainment and consumer brands including Disney, Prime Video, NBCUniversal, Paramount, Warner Bros., LAIKA, BET+, Mattel, InterContinental Hotels, and IMAX.

A Pragmatic Vision for Modern Marketing

“Working across London and Los Angeles gives you a pragmatic view of how campaigns really scale,” said Heale. “I’m excited to help Allied’s clients connect markets, teams, and platforms to deliver work that travels—and outcomes that stand up in the boardroom.”

Driving the Next Chapter of Allied’s Growth

Allied Global Marketing, known for its expertise in brand experience, entertainment, and media partnerships, continues to expand its global footprint. With Heale’s appointment, the company signals its focus on cross-border campaign integration, data-informed strategy, and measurable creative impact.

As marketers face growing pressure to unify global strategy with local resonance, Heale’s dual-market approach positions Allied to bridge creative insight with commercial execution—helping clients tell stories that scale and perform.

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