Deterministic data graph brings scale and accuracy to foundational demographic CTV audiences

Alliant, a leading data-driven audience company, has announced a strategic partnership with Madhive, a top technology company in local Connected Television (CTV) advertising. This collaboration allows Madhive’s clients broadcasters, agencies, brands, and publishers access to Alliant's extensive taxonomy of over 2,000 TV-optimized audiences. The partnership aims to enhance CTV advertising with highly targeted and scalable audience segments, driving better results for both awareness and conversion campaigns.

• Alliant’s Optimized Audiences for CTV:

  • Alliant has developed specialized audiences tailored for the growing CTV advertising market.
  • These audiences are now integrated into Madhive’s local CTV device graph, enhancing relevance and targeting precision.
  • Proven to drive results across various campaign objectives, from top-of-funnel awareness to lower-funnel conversions.

• Madhive Data Marketplace Overview:

  • The Madhive Data Marketplace connects advertisers with over 15,000 audience segments, including behavioral, demographic, and transactional data.
  • Partnerships with top-tier data providers like Alliant enable access to high-quality audiences at efficient costs.
  • The marketplace reaches 90 million households monthly, offering hyperlocal targeting down to ZIP code and congressional district levels.

• Strategic Importance of the Partnership:

  • The integration of Alliant’s deterministic household graph with Madhive’s CTV device graph ensures powerful audience targeting.
  • Alliant’s privacy-compliant, data-rich audiences are now accessible to Madhive’s broadcaster clients, helping them meet the demands of national and local advertisers.
  • The partnership supports scalable and precise CTV campaigns, essential for successful TV advertising.

• Benefits for Broadcasters and Programmers:

  • Alliant’s demographic audiences provide the necessary scale for effective TV campaigns, including those on CTV.
  • Broadcasters and programmers can leverage Alliant Audiences to ensure their brand and agency clients achieve the desired reach and impact.
  • The partnership with Madhive allows for precision targeting while maintaining the scale needed for large campaigns.

The partnership between Alliant and Madhive marks a significant advancement in CTV advertising, providing advertisers with enhanced targeting capabilities and scalable audience reach. By integrating Alliant’s optimized audiences into Madhive’s extensive data marketplace, broadcasters, agencies, brands, and publishers can now execute more effective and precise CTV campaigns. This collaboration is set to deliver powerful results across the entire advertising funnel, from brand awareness to conversion.