Financial institutions swimming in data but struggling to harness it for growth may want to tune in on August 13. Alkami Technology (Nasdaq: ALKT), a leading provider of cloud-based digital banking solutions, has announced a new webinar titled “From Data Mess to Marketing Yes”, aimed at helping marketers in banking convert complex datasets into personalized, ROI-driven campaigns.

Set for Wednesday, August 13, 2025, at 2:00 PM ET, the session will feature Alkami alongside INB, a forward-leaning bank that’s successfully leveraged Alkami’s marketing tools to drive smarter, faster, and more measurable campaigns.

“Before partnering with Alkami, we had data—but no way to activate it,” said Lindsay Van Zele, communications officer at INB. “Now, our campaigns are smarter, faster to deploy, and tied directly to growth metrics.”

While many banks have matured past the hurdle of data access, the new challenge lies in translating insights into behavior-shaping campaigns. Alkami aims to fill that gap by demonstrating how enriched financial intelligence can plug directly into marketing platforms like HubSpot and Salesforce.

Key topics to be covered include:

• Extracting insights from core and third-party financial data

• Deploying pre-built campaigns that reduce time-to-value

• Powering CRMs with enriched behavioral and transactional data

• Tracking and optimizing marketing ROI at every stage

“Many financial institutions are just beginning to unlock the full potential of their data,” said Mark Leher, Director of Product Management at Alkami. “This webinar is about moving from analysis to action—where insights actually generate measurable outcomes.”