Akia, the premier guest journey platform, has launched a powerful email and SMS marketing suite designed to increase direct bookings. This suite seamlessly integrates with leading property management systems (PMS) and Akia’s AI-driven journey platform, enabling hotels and vacation rentals to enhance guest engagement and retention.

Features of Akia’s Marketing Suite

Drag & Drop Campaign Builder – Easily create emails and SMS with pre-designed templates
Data-Driven Insights – Leverage PMS integration for personalized targeting
Dynamic Audience Segmentation – Reach guests based on preferences & behavior
Centralized Guest Profiles – Store phone numbers & unmasked email addresses
Real-Time Reporting Dashboard – Monitor campaign performance and key booking metrics

Building on SMS Success

Akia has already transformed guest engagement with its SMS tool, enabling properties to:
Capture & Store Guest Contact Information
Send Personalized Offers Based on Guest Data
Track Birthdays, Anniversaries & Special Occasions for Targeted Campaigns

Frederik Hermann, VP of Marketing at Akia, shares:

“Akia’s new Marketing Suite empowers hospitality teams to drive more direct bookings with ease. By combining email and SMS with real-time guest data, properties can engage guests effortlessly and maximize revenue.”

Email Marketing Capabilities & Automation

Dynamic, Real-Time Audience Lists – Automatically update based on guest attributes
Automated Rebooking Campaigns – Set up a 90-day follow-up email to past guests
Ongoing Email Sequences – Keep guests engaged with timely offers & promotions

With pre-designed components and automation tools, Akia’s Marketing Suite ensures that busy hospitality professionals can execute high-impact marketing without complexity.

With Akia’s AI-powered Marketing Suite, hotels and vacation rentals can now streamline their email and SMS marketing efforts, maximize direct bookings, and enhance guest engagement.