Nielsen, a global leader in audience measurement, data, and analytics, has announced the appointment of Akhil Parekh as its Chief Solutions Officer of Digital Product.

New Role and Responsibilities

• Role Creation: This is a newly created position at Nielsen.
• Value Proposition Expansion: Akhil will expand Nielsen's value proposition within the advertising ecosystem through new digital products and enhancements.
• Team Oversight: He will oversee teams focused on Nielsen's planning and ads products.
• Strategic Partnerships: Akhil will manage and enhance strategic partnerships.
• Collaboration: He will partner with Deirdre Thomas, Chief Product Officer for Audience Measurement, to lead product strategy for Nielsen's content solutions and existing ratings and reporting teams.

Leadership Statements

• Akhil Parekh's Vision: Akhil expressed his honor in continuing Nielsen's leadership in audience measurement and innovation in the digital space.
• CEO's Perspective: Karthik Rao, CEO of Nielsen, emphasized the strategic importance of innovation in streaming and convergent TV, and expressed confidence in Akhil's role in achieving this vision.

Akhil Parekh’s Background

• Industry Experience: Akhil has extensive experience in the advertising industry.
• Track Record: He has a proven track record of driving product innovation and maximizing impact through collaboration.
• Previous Roles:
  • Publicis Groupe: Executive Vice President, Managing Director, responsible for building a new media platform for agency planners and buyers.
  • Mediaocean: Held senior positions, including at 4C Insights, acquired by Mediaocean.
  • Other Positions: Served at Rovi Corporation, Amp'd Mobile, and ExcelaCom.

• Strategic Growth: Akhil Parekh’s appointment is a strategic move for Nielsen, aiming to enhance its digital product offerings and maintain its leadership in audience measurement and advertising innovation.
• Future Vision: The addition of Akhil to the team is expected to play a crucial role in developing the products and strategies necessary for client success in the evolving advertising ecosystem.