Mobile-first CX leader Airship joins Gartner’s Magic Quadrant, validating its approach to seamless cross-channel experiences.

Airship, the mobile-first customer experience platform, has been named for the first time in Gartner’s 2025 Magic Quadrant for Multichannel Marketing Hubs (MMH), marking a major milestone for the company. Previously a six-time recognized vendor in Gartner’s Market Guide for Mobile Marketing Platforms, Airship’s debut in the MMH report highlights its mobile-first expertise and customer-centric approach, which extends beyond messaging to optimizing app and website experiences.

Closing the “Experience Gap”

Airship CEO Brett Caine emphasized the platform’s unique focus on where customers actually engage — their mobile devices.

“Airship’s mobile-first platform makes it fast and easy for non-technical teams to optimize every customer journey across apps and websites,” said Caine. “This recognition by Gartner confirms why leading brands choose Airship — we deliver mobile-first expertise that turns every interaction into lasting value and loyalty.”

The acknowledgment comes as brands face a growing “experience gap” — a disconnect between customer expectations and the experiences brands deliver. Airship aims to close that gap with native, in-app, and web experiences that drive conversion, loyalty, and long-term business value.

What Sets Airship Apart

The platform’s key advantages include:

• Seamless Cross-Channel Experiences: Airship empowers brands to deliver dynamic, no-code native app and web content that converts when it matters. Ulta Beauty, for instance, reported 2.8× higher purchase conversion rates among users who experienced Airship’s intelligent personalization.

• Hyper-Segmentation & Personalization: Airship enables real-time, behavior-driven in-session experiences, collecting zero-party and behavioral data to improve engagement precision over time. Orange France credits the platform for dramatically increasing customer survey response rates.

• Mobile Expertise & Innovation: Airship’s legacy innovations — from commercial push notifications to Live Activities and AI-powered tools like Airship Journeys AI and Airship AI Agents — allow brands to accelerate time-to-value while providing seamless experiences across apps, websites, and channels.

Gartner notes that MMH platforms can deliver transformative productivity gains, enabling small teams to compete with larger marketing organizations through faster, more tailored experiences. Airship’s recognition reflects its strength in meeting these demands.

Why It Matters for Marketers

Airship’s Magic Quadrant inclusion underscores a broader trend: mobile-first customer engagement is no longer optional. Brands seeking to remain competitive must optimize in-app and web experiences alongside cross-channel campaigns, leveraging AI and composable architectures to drive measurable business outcomes.

With this recognition, Airship solidifies its position among top-tier multichannel marketing hubs, providing marketers a platform that balances advanced technology, ease of use, and actionable insights for mobile-centric consumer engagement.

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