AUDIENCEX, a trailblazer in AI-powered performance advertising, concludes 2024 with remarkable achievements. By prioritizing data-driven solutions, the company has empowered brands and agencies with cutting-edge tools to navigate the evolving ad tech landscape.

Key Milestones and Accomplishments in 2024:

• Proven Campaign Results:

  • AXi powered campaigns across eight verticals, achieving:
    • Up to 84% improvement in client ROAS.
    • 54% increase in CTR goals compared to traditional methods.

• Efficiency Gains:

  • Integration and testing during late 2024 resulted in:
    • 45% increase in CTR.
    • 57% reduction in CPC metrics.

• Expanded Product Portfolio:

  • Launch of Predictive Lite, a no-first-party-data solution.
  • Enhancements to:
    • AXi Optimizer: Real-time audience targeting.
    • AXi Predictor: Advanced consumer behavior modeling.

Innovations that Defined 2024:

• Predictive Lite:

  • Leverages the largest opted-in behavioral graph in the U.S., covering 300M+ households.
  • Offers scalability without first-party data.

• AXi Predictor:

  • Merges historical, log-level, and first-party data.
  • Enables personalized campaigns with unmatched efficiency.

• AXi Optimizer:

  • Achieved:
    • 21% lower CPC.
    • 24% lower CPA.
    • 110% increase in site traffic.

• AXi Explorer:

  • Integrates data sources for unified customer insights.
  • Provides advanced attribution tools and predictive analytics.

AUDIENCEX has redefined performance advertising in 2024 with its AI-driven AXi suite, offering scalable, efficient, and privacy-compliant solutions. As the ad tech landscape continues to evolve, AUDIENCEX stands as a trusted partner for brands aiming to achieve impactful results.