Agora Unveils Adaptive Video Optimization™ and AV1 Support for Enhanced Live Streaming | Martech Edge | Best News on Marketing and Technology
Agora Unveils Adaptive Video Optimization™ and AV1 Support for Enhanced Live Streaming

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Agora Unveils Adaptive Video Optimization™ and AV1 Support for Enhanced Live Streaming

Agora Unveils Adaptive Video Optimization™ and AV1 Support for Enhanced Live Streaming

PR Newswire

Published on : May 6, 2024

Agora, Inc., a pioneer in real-time engagement APIs, introduces its latest innovation, Adaptive Video Optimization™ (AVO), alongside support for the AV1 video codec. This cutting-edge technology leverages machine learning to dynamically enhance every aspect of live video streaming, ensuring optimal performance regardless of network conditions or device capabilities.

  1. Challenges in Live Video Streaming:

    • Instabilities like network fluctuations and limited bandwidth often disrupt live video experiences, leading to freezing, stuttering, and dropped connections.
    • Agora's AVO addresses these challenges through advanced machine learning algorithms, optimizing video quality in real time.
  2. Enhanced Streaming Experience:

    • AVO optimizes image quality, ensuring crisp frames with vibrant details for a clearer and more engaging viewing experience.
    • Unmatched video fluency eliminates buffering and stuttering, delivering a smooth and natural flow to viewers.
    • Ultra-low latency enables real-time interaction among users and quick loading times for seamless transitions between video streams.
  3. Comprehensive Machine Learning Approach:

    • AVO optimizes every stage of the video processing pipeline, from capture to playback, through a comprehensive machine learning approach.
    • Agora's Coding Technology (ACT) dynamically selects the best video codec, such as AV1 or VP9, based on device capabilities and interoperability requirements, ensuring efficient bandwidth utilization and crisp visuals.
  4. Continuous Adaptation and Mitigation:

    • AVO continuously adapts to changing network conditions and device capabilities, ensuring a seamless streaming experience from capture to playback.
    • Any imperfections during transmission are swiftly mitigated, providing lifelike clarity and superior real-time video experiences.
  5. Customer Testimonial:

    • KUMU, a social live streaming app, witnessed a 30% increase in session length and engagement after implementing AVO.
    • Users experienced smooth, high-quality video streaming, even on slow connections and older devices, enhancing overall user satisfaction.

Agora's Adaptive Video Optimization™ (AVO) technology, coupled with support for the AV1 video codec, sets a new standard in real-time engagement APIs. With AVO, Agora ensures a seamless and superior live video streaming experience, empowering businesses to deliver unparalleled user engagement across various applications, from telehealth consultations to social live streaming.