Agile & Co has launched Core, a proprietary AI-powered marketing platform designed specifically for local service businesses, including contractors, clinics, auto shops and med spas. The platform combines AI-driven marketing workflows with human oversight, targeting businesses that need advertising, SEO and website activity tied more directly to booked jobs.

The full-service marketing agency says Core operates on an “80% AI, 20% human” model. Rather than treating each campaign as a standalone project, the platform retains operational and marketing context—including services, pricing and previous campaign performance—and applies that information to subsequent work.

That approach addresses a common challenge for smaller service businesses: marketing activity can become fragmented when campaigns, agencies and marketing specialists change over time. Core is designed to maintain a persistent understanding of the business so teams do not have to repeatedly provide the same information when launching new initiatives.

The platform also incorporates performance data into its ongoing marketing process. Agile & Co says Core analyzes lead and conversion information from new campaigns and uses those results to adjust strategy. The objective is to create a feedback loop in which campaign outcomes influence future advertising, SEO and website decisions.

Market Landscape

AI is increasingly being incorporated into marketing workflows, but much of the market remains focused on individual tasks such as content generation, ad optimization or automated reporting. Core takes a more integrated approach by connecting business information, campaign history and performance data across multiple marketing functions.

This positioning is particularly relevant to local service businesses, where the commercial objective often extends beyond generating website traffic or advertising clicks. Leads, appointments and booked jobs provide more direct indicators of marketing effectiveness.

Agile & Co says Core works across SEO, Google Ads, Meta Ads and website design. It also uses MCP architecture, retrieval-augmented generation (RAG) and vector databases, according to the company, rather than relying solely on off-the-shelf AI tools.

Strategic Outlook

Core's differentiation will depend on whether persistent business context and closed-loop performance data can produce more useful marketing decisions than conventional point solutions. For local businesses, another important factor is attribution: knowing which channels generate actual leads and booked jobs can help shift marketing decisions away from surface-level engagement metrics.

Agile & Co says its reporting tracks leads back to their source and optimizes campaigns toward booked jobs rather than clicks. Human strategists also review campaigns and approve final copy before publication, creating a hybrid operating model rather than fully autonomous marketing.

The platform is offered without long-term client contracts, according to Agile & Co.

Top Insights

• Core is designed specifically for local service businesses.
• The platform combines AI workflows with human campaign review.
• Business data and historical campaign performance remain available across new campaigns.
• Core spans SEO, Google Ads, Meta Ads and website design.
• Attribution focuses on leads and booked jobs rather than clicks alone.

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