Adverity, the marketing data platform best known for helping brands unify and manage data pipelines, has unveiled Adverity Intelligence, its first dedicated AI-powered analytics layer. The move expands the company’s role from data management into actionable intelligence—promising marketers faster, more collaborative insights at scale.

The new suite leans on AI and model context protocols (MCP) to close a persistent industry gap: marketing teams drowning in static dashboards but lacking real-time guidance. Adverity Intelligence introduces three core capabilities:

• Data Conversations – conversational and agentic AI that lets teams query data dynamically and surface insights in seconds.

• Notebooks – a collaborative workspace that turns insights into structured narratives teams can refine and share.

• Intelligent Agents – automated assistants that schedule insights or trigger workflows. The first, an MMM Agent for Google Meridian, automates the complex process of preparing data for marketing mix modeling.

“Adverity Intelligence isn’t just about AI—we’re scaling how different tools, agents, and teams work together to accelerate impact,” said Lee McCance, CPO at Adverity.

CEO Alexander Igelsböck framed the launch as an answer to long-standing CMO headaches: slow reporting cycles, reliance on technical specialists, and missed opportunities from delayed decisions. “This is about moving beyond static reporting to dynamic, collaborative intelligence,” he said.

The release underscores a broader industry shift: embedding AI directly into marketing workflows to make insights not only faster, but integral to daily decision-making.

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